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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? I’ve put together a list of some of the main opportunities in broad categories.

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Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator).

News 113
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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Sharing curated content shows you care about providing information and resources rather than just building your list and making sales. For even more access to shareable content, add the Hootsuite RSS Syndicator to include RSS feeds in your Hootsuite dashboard. Twitter Lists. Google Alerts. You have to provide value.

Curation 145
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Google News Not Always So Great at Favoring Original Sources

Adam Sherk

News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. It is not usual to see a syndicated, aggregated or simply re-covered version of an article gain prominent visibility over the original. Doesn’t seem right, does it?

News 121
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Anyway, on to the list! List of Corporate Social Strategists for 2011. Here you go.

List 155
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An Early Look at News Media Twitter Lists: Not Much Traction

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at News Media Twitter Lists: Not Much Traction by Adam Sherk on November 3, 2009 With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. Nice roundup.

News 136
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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

The steps below briefly outline what should be on your content marketing “ta-da” list. SEO is the first point on your content marketing “ ta-da” list. Make sure the post is optimized for search engines before you hit the publish button. To find them, just Google your main keyword. Full list: [link].