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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Hootsuite does it all.

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Creating an online review management strategy

Sprout Social

You might be familiar with looking out for your brand mentions on social media, but there’s a difference between a review posted on Facebook versus chatter about a restaurant on Twitter. Sites with formal star ratings like Facebook and Google get tallied up and averaged for all your future customers to see.

Review 102
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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes. Network Impact looks at how influential the people in your network are.

Klout 154
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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

And now social media platforms are catching on as well. With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself. Destinations on Google. Pinterest Guided Search. Kind of like me.)

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

So which one garnered more interest according to Google trends? Rise of the social photobooth and video jukebox. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. It’s a landslide: Community creates results.

Content 253
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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Do everything you can to get ‘Google juice’. Google juice is another term for PageRank. Google likes video and other media content. Social networking.

Video 178