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Fostering Community and Hope One Story at a Time

Waxing UnLyrical

It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care. Start Somewhere.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Candidly, we hoped consumer perception was far from reality.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. SA developed a website for the campaign and focused on social media and media relations to build awareness.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

It has become a global powerhouse for real-time news, conversations, and marketing. That’s why we’ve put together this comprehensive guide with techniques to help you master the art of marketing on X. You may not dive into every tool from day one, but it’s worth discovering which aligns with your goals.

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Everything You Need to Know About Booktok + 5 Best Books

Hootsuite

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. How do you get started on BookTok? BookTok, short for “Book TikTok,” is a community of users on TikTok who are passionate about books and literature. But what is BookTok? What is BookTok?

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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep.

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Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.