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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Comprehensive. With over 3.6

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How to supercharge your marketing strategy with AI automation

Sprout Social

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 105
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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Hootsuite’s Digital Trends report 2. The results, first published on SparkToro, are pretty surprising. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7. 1 Social Media Tool Create. What about in 2023?

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

This can be anything from resharing the content that you’ve published, to giving a full testimonial about their phenomenal experience with your brand, products, or services. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

You publish yet another epic piece of content. Could it be that you are not creating or publishing content designed to convert? Another day of amazing content creation. You create yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. It is not driving business.

Content 162
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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Social media is equivalent to one big fat focus group that never sleeps. know the best times to publish on each of the social networks to better achieve your business objectives? There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand.