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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. With over 3.6

Research 144
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How to supercharge your marketing strategy with AI automation

Sprout Social

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Take for example, Sprout’s AI-driven Social Media Listening solution. The bigger the data, the more accurate the model will ultimately be.

Strategy 103
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120
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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Put social data in the spotlight.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice. This can be anything from resharing the content that you’ve published, to giving a full testimonial about their phenomenal experience with your brand, products, or services.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. Could it be that you are not creating or publishing content designed to convert? Unfortunately many marketers confuse social buzz with social bucks. It is not driving business.

Content 162