Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What’s the point of the storefront?

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

OCTOBER 8, 2020

Are there any products or services that you offer that don’t have a lot of content? Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. Artifact Uprising is a company that specializes in photo-related products.

Content 144

Content Meeting Process Sentiment 144

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Will there be future demand for products? Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Pixlee

APRIL 2, 2019

Beauty brands such as Madison Reed highlight customer testimonials and selfies on their websites to give potential customers informed and unbiased opinions on their products. In this way, the website becomes not just a place to browse products, but a one-stop-shop for all things beauty. Maximize User-Generated Content.

Strategy 59

Strategy UGC Hotels Marketing 59

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.

Company 231

Company Social Media Posterous StumbleUpon 231

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots.

Retail 97

Retail FAQ How To Survey 97

Diva Marketing Blog

JULY 16, 2009

do your job better/make a better product/write a job description, etc. No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Although based on the user group experience this has a stronger social media overlay.

Social Media 85

Social Media Focus Group Authentication Retail 85

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The perceive value not on the basis of whether they are getting the product cheap but if they are getting it cheaper. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Sprout Social

JUNE 26, 2023

Compare customer ratings: Gather feedback to evaluate the customer’s experience with your product and customer service. This creates more opportunities for brands to create deeper customer connections and build product loyalty. Analyze each touchpoint to evaluate its strengths, weaknesses, and areas of improvement.

Loyalty 122

Loyalty Retail Data Strategy 122

Sprout Social

JUNE 12, 2023

This helps create loyal customers who not only repeatedly choose your products but also rave about your brand to their friends and family. It can help you fix issues, improve existing products and services, and even develop new ones that are likely to be successful. Use surveys, interviews and focus groups to collect feedback.

Strategy 134

Strategy How To Metrics Loyalty 134

Sprout Social

AUGUST 21, 2023

Plus, reviews help potential customers learn more about your business and products. Gain valuable insights You know what’s better than surveys and focus groups? A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention.

Review 85

Review Google Brands Sentiment 85

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Social media customer service metrics have the power to transform the way you do business—from refining product development to building your company-wide strategy. And they’re not alone.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. Yes, your content is going to (hopefully) elicit a response from your audience that ultimately drives them to purchase your product or service. If you have a retail location, go in-store and get some content!

Social Media 239

Social Media Content UGC Influencer 239

Audiense

DECEMBER 19, 2016

There’s also a social listening aspect that’s relevant to them too, as it’s often the first place we’ll hear about how people are reacting to our products. David Rodríguez , product manager of Think Big , Telefónica. Smart solutions bring agencies, brands, and retailers together. Ben Donkor , social data analyst, Microsoft.

Trends 60

Trends Marketing Forums Microsoft 60

Bill Hartzer

APRIL 27, 2010

As marketers, your job is to set the conditions for these experiences, feelings, and memories—not simply sell a product or service. If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? – What do you value most when you’re cooking in your kitchen?

Brands 157

Brands Loyalty Badge Apple 157

Convince & Convert

JUNE 16, 2010

How can your product snap effortlessly into customers’ lives in a profoundly useful, relevant way? USAA Bank already knew that customers were using technology to make their “banking lives&# more productive. As single example: Do you read your own product reviews? to create confidence that often overlooks the obvious.

Social Media 120

Social Media Strategy Mobile Consultant 120