10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? That stuff is important to the business, no doubt. What did I miss?
A Business Pivot: What You Need to Know
APRIL 7, 2015
He had a new product that he’d been lucky enough to get on the shelves at the big box retailers, but it wasn’t selling. You can hold informal meetings, do formalized focus groups or even use a site such as Digsite to help you gain information about the processes that still work and those that need to be invented. By Gini Dietrich. And so on and so on. link].
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. Brand Credibility.
Brands: It’s not enough to be liked
Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Now imagine not having anyone there to greet and interact with those customers.
Making the Leap: Why Companies Struggle with Social Media
AUGUST 24, 2010
The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. How many customers does your company have? An Analogy. Was it safe? Related Posts.
4 Ways E-commerce Can Drive Conversions From Green Initiatives
Buzz Marketing for Technology
MARCH 20, 2013
Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. Posted in eCommerce Personalization. Going green, online—is it worth it? Personalization.
Why Do Customers Tattoo Themselves with the Brands They Love?
APRIL 27, 2010
Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. 2. In a world where most businesses focus exclusively on growth and sales, the opportunity for businesses to serve customers on a deeper level remains open and waiting.
Social Media Idea Management: An intellectual capital hustle?
Diva Marketing Blog
JULY 16, 2009
No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Although based on the user group experience this has a stronger social media overlay. Customers are invited into a special company-based website to talk about what would make a better computer or latte or retail experience. Imagine this scene - You've invited me to your home to discuss my ideas that may help you. fill in the blank. do your job better/make a better product/write a job description, etc. Where are you?
Kill The Five Year Plan: Is It Time To Unplan Your Business?
APRIL 7, 2010
Iteration is key – you don’t need focus groups any more, you can launch an idea in beta, test it, get reaction and adjust your model in days. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Kill The Five Year Plan: Is It Time To Unplan Your Business? Just like that. More and more of us are running businesses in increasingly agile ways.
Barcamp Delhi 5: Spreading the Word out !
The Marketing Blog
OCTOBER 10, 2008
The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Yeah we are talking about BarCamp ! that interests the people.
Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
JANUARY 4, 2011
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 16, 2010
They focus on fostering customer behaviors that lead to profitability. In return, it gets access to intimate needs-focused information on the customer or prospect him/herself. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), etc. Find him at jeffmolander.com In this economy need is the new want. It’s more about demand creation. Right? Reliably. Outcomes.