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| | ADAM COHEN
JULY 12, 2010 10 Reasons Market Research is Critical to Social Media
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? That stuff is important to the business, no doubt. Do they share opinions?
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| | BUZZ MARKETING FOR TECHNOLOGY
DECEMBER 15, 2011 Brands: It’s not enough to be liked
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Now imagine not having anyone there to greet and interact with those customers. But only 0.2
| | ADAM COHEN
AUGUST 24, 2010 Making the Leap: Why Companies Struggle with Social Media
The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. How many customers does your company have? How about potential customers? An Analogy.
| | ENGAGE
MARCH 4, 2013 Want to Influence Bloggers? Stop Begging and Start Blogging
Some of the results may sound surprisingly old-school: Blogs are the third-most likely online channel to influence purchase (after retail sites and brand sites). Will you take part in my focus group? Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. And brands want in. Sometimes. It’s hard-earned.
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- 4 Ways E-commerce Can Drive Conversions From Green Initiatives
or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers
can easily highlight products on category pages to effectively call-out environmentally sound products. On the same token, repeat visitors to your retail
site who have shown interest in green products in the past, should not have to search around to find their desired products. Ways Your Website Can Replace Focus Groups
While focus groups
attempt to simulate and gain insights on. MORE >>
GAURAVONOMICS How Does the Consumer Decision Journey in India and China Differ From Mature Markets?
| TUESDAY, DECEMBER 21, 2010
Advertising is most effective in the Consideration phase, peer reviews are most effective in the Comparison, retail
promotions are most effective in the Conversion phase, and positive post-purchase experience (along with peer reviews) is the most effective in the Commitment phase. Brands spend 70% to 90% of the marketing budget in the Consideration and Conversion phases, on advertising and retail
promotions. David Edelman and David Court use different words to label the four phases, so I am choosing to call them Consideration, Comparison, Conversion and Commitment. Digg this! MORE >>
DIVA MARKETING BLOG Social Media Idea Management: An intellectual capital hustle?
| THURSDAY, JULY 16, 2009
No girlfriend, it's not a focus group
. Maybe this is the social media version of a focus group
but with less honesty and less transparency. Although based on the user group
experience this has a stronger social media overlay. Customers are invited into a special company-based website to talk about what would make a better computer or latte or retail
experience. Imagine this scene - You've invited me to your home to discuss my ideas that may help you. fill in the blank. do your job better/make a better product/write a job description, etc. Where are you? MORE >>
MR. RYAN CONNORS 6 Top Tips for Food Marketing
| SUNDAY, APRIL 14, 2013
Carrying out a number of focus groups
can give you fascinating insight in to the thoughts of your target audience and identify hitherto unnoticed issues with your product such as taste, competition, packaging or branding. The retail
world is hugely competitive and consumers have a vast array of choice. Ensuring your product stands out on the retail
shelf will go a long way to getting your product chosen oven others. 'When it comes to food marketing there is a lengthy and dynamic process involved in making sure your food product and brand is a success. Word of Mouth. MORE >>
- Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups
Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T. I’ve been focusing
on how the buyer experience and the sales. Email Marketing: Improve deliverability by deleting subscribers? You should even reward yourself when you do your. MORE >>
- Kill The Five Year Plan: Is It Time To Unplan Your Business? GEMMA WENT | WEDNESDAY, APRIL 7, 2010
- Barcamp Delhi 5: Spreading the Word out ! THE MARKETING BLOG | FRIDAY, OCTOBER 10, 2008
- Why Do Customers Tattoo Themselves with the Brands They Love? BILL HARTZER | TUESDAY, APRIL 27, 2010
- 16 SXSW 2011 Panels to Vote For! The NC + friends edition SOCIAL WAYNE | FRIDAY, AUGUST 27, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, JUNE 16, 2010
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