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| | ADAM COHEN
JULY 12, 2010 [Focus Group, Retail] 10 Reasons Market Research is Critical to Social Media
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? That stuff is important to the business, no doubt. Do they share opinions?
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DECEMBER 15, 2011 [Focus Group, Retail] Brands: It’s not enough to be liked
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Now imagine not having anyone there to greet and interact with those customers. But only 0.2
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MARCH 4, 2013 [Focus Group, Retail] Want to Influence Bloggers? Stop Begging and Start Blogging
Some of the results may sound surprisingly old-school: Blogs are the third-most likely online channel to influence purchase (after retail sites and brand sites). Will you take part in my focus group? Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. And brands want in. Sometimes. It’s hard-earned.
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DIGITAL VOICES [Focus Group, Retail] This Week in Digital Strategy 6.28.13
| FRIDAY, JUNE 28, 2013
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail
websites. Through web analytics, user's site experience, surveys, interviews and focus groups
you can clearly define a buyer persona. Using your existing website analytics along with user surveys, interviews and focus groups
, you can create hypothetical personas that will help you better market your products to actual people like you and me. 'Happy Friday, everyone! Get the full scoop in the roundup below. MORE >>
- [Focus Group, Retail] How to Make the Zero Moment of Truth Work for You
According to a Bazaarvoice study, 80% of online reviews on a given retail
site are written by the top 20% of the site’s most committed and loyal customers. Ways Your Website Can Replace Focus Groups
While focus groups
attempt to simulate and gain insights on. 'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. better than hybrid desktop/mobile ones. MORE >>
ADAM COHEN [Focus Group, Retail] Making the Leap: Why Companies Struggle with Social Media
| TUESDAY, AUGUST 24, 2010
The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups
and research. The retailer
already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Every company is different – the culture, the brand promise, the beliefs, the success, the level of focus
on consumer insights, and the ability to apply tools and technologies that are new to mutually benefit company and client. How many customers does your company have? MORE >>
- [Focus Group, Retail] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups
Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T. I’ve been focusing
on how the buyer experience and the sales. Email Marketing: Improve deliverability by deleting subscribers? You should even reward yourself when you do your. MORE >>
THE MARKETING BLOG [Focus Group, Retail] Barcamp Delhi 5: Spreading the Word out !
| FRIDAY, OCTOBER 10, 2008
The research which their focus group
discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group
of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group
that the expanding pool of retailers
is trying to reach across the country. The focus
of the blog has shifted from that of a startup-centric one when it originally started in 2007. 08 am Barcamp Delhi 5: Spreading the Word out ! MORE >>
- [Focus Group, Retail] How Does the Consumer Decision Journey in India and China Differ From Mature Markets? GAURAVONOMICS | TUESDAY, DECEMBER 21, 2010
- [Focus Group, Retail] Kill The Five Year Plan: Is It Time To Unplan Your Business? GEMMA WENT | WEDNESDAY, APRIL 7, 2010
- [Focus Group, Retail] 6 Top Tips for Food Marketing MR. RYAN CONNORS | SUNDAY, APRIL 14, 2013
- [Focus Group, Retail] Social Media Idea Management: An intellectual capital hustle? DIVA MARKETING BLOG | THURSDAY, JULY 16, 2009
- [Focus Group, Retail] Why Do Customers Tattoo Themselves with the Brands They Love? BILL HARTZER | TUESDAY, APRIL 27, 2010
- [Focus Group, Retail] 16 SXSW 2011 Panels to Vote For! The NC + friends edition SOCIAL WAYNE | FRIDAY, AUGUST 27, 2010
- [Focus Group, Retail] Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, JUNE 16, 2010
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