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31 free social media templates that will elevate your workflows

Sprout Social

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. When you’re already spread thin, every minute counts.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Mobile tech and devices are crucial to this process. Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Try adding a YouTube channel to your social media arsenal. better than hybrid desktop/mobile ones.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. For 89% of buyers , personal referrals and recommendations are still their most trusted source.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Sprout’s new Topic Builder has reimagined the traditionally cumbersome process of constructing queries. They provide insights that can inform an entire business strategy.

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

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How to Build an Incredible YouTube Strategy: Live with Sean Cannell

agora pulse

Want your YouTube videos to stand out amid the myriad video content out there? World-famous YouTube expert Sean Cannell offers solid advice and tips for your video strategy. There has been a lot of buzz surrounding YouTube lately. We asked him to teach us how to build an incredible YouTube strategy for this year and beyond.

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3 Ways to Use Social Media for New Product Development

Buzzlogix

Product development can seem like a cryptic process that gives unpredictable results. By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company.