Convince & Convert

AUGUST 27, 2015

Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. The list goes on and on and on. Television.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! On LinkedIn alone, 35.5

Tools 93

Tools Sentiment How To Team 93

Adam Cohen

JULY 12, 2010

Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. This post was mentioned on Twitter by Ed Shahzade and others.

Research 265

Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MAY 18, 2010

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. Or has it been around awhile but hasn’t been using social media?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. Sprout Social Sprout Social empowers you to give metrics meaning. Go beyond easily accessible raw metrics, and incorporate insights from Reddit communities, Twitter DMs, LinkedIn mentions and TikTok comments into your social data.

Data 132

Data Social Media Metrics Analytics 132

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. What colors tend to influence rooms? When you find a pattern, create content to address it. Ask your customers directly. Painting business? Sarah Barnes Spot on.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. How can those findings influence your marketing campaigns or product development?

B2B 113

B2B Research Sentiment Marketing 113

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan.

Sentiment 145

Sentiment Analysis Template Templates 145

Laurel Papworth

FEBRUARY 12, 2012

Identifying and working with Influencers. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Tip : Make a list of bloggers and twitterers. Monitor them. Then engage with them.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. How to say hello to us.

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us This was not addressed in the chat.) ReviewSaurus - The Techie Dino! Answers Yahoo!

Digg 100

Digg StumbleUpon Communities Upcoming 100