influence 
Adam Cohen
MARCH 30, 2011
…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. …hearing a customer or business partner mention a recent blog post helped influence their decision. Photo credit: cayusa via flickr.
Waxing UnLyrical
APRIL 17, 2011
And I echo her sentiments. PR’s biggest mistake when working with influencers , by Kary Delaria. Why: I’ve said it before, and I’ll say it again, influence is nothing without context. Image: chooyutshing via Flickr, CC 2.0. And when you read it, you’ll see why I included it.
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Waxing UnLyrical
FEBRUARY 22, 2011
Image: Nwardez via Flickr, CC 2.0. b) Thinking a lot of noise is good without studying the sentiment of the conversations. What, in your opinion, is the best way to measure influence? Influence is based on recency, frequency, reach, retweets, but mostly Biz RESULTS.&#. c) Treating social media as a broadcast channel.
Waxing UnLyrical
OCTOBER 17, 2011
Positive sentiment doubled. #1 We categorized these messages based on sentiment (i.e. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. Title image: smemon , via FlickR, CC 2.0. Share of Voice reached 55%.
Razor Social
MARCH 30, 2016
Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.
Harp Interactive
OCTOBER 9, 2009
Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Learn how to measure their influence. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group).
Webbiquity SMM
JANUARY 24, 2011
A free tool for finding the relative influence of any Twitter user. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#
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