Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. She’s meant to go unnoticed.

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Retail Trends Social Media Fashion 121

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Social Media Strategy HootSuite Sentiment 112

Sprout Social

DECEMBER 12, 2022

Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social.

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Social Media Social Media Management Authentication Sentiment 97

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. But, as with any difficult task, social media marketing becomes much more approachable when you plan effectively. Image source.

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Content How To Film UGC 150

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

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Examples Social Media Instagram UGC 88

Hootsuite

NOVEMBER 2, 2023

Need help planning your Valentine’s Day social media posts? Social media managers are some of the most creative people in the business, but even the pros need a little inspiration from time to time. Bonus: Check out the weirdest holidays to celebrate on social media. It’s seriously easy.

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Examples Social Media Apparel Banking 89

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

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Social Media UGC Adwords Influencer 132

agora pulse

MAY 6, 2020

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. What Social Media Managers Want to Know. Film production. How are your core clients impacted by COVID-19?

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Social Media Tips Discount Price 106

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media. What qualifies you as an expert in your industry?

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Video Social Media Engagement How To 135

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Ready to step up your social media marketing with a little help from artificial intelligence? AI marketing tools for social media 1.

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Tools HootSuite Price Marketing 100

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

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Social Media Tips Guidelines Hashtag 145

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Hashtag Activities Social Media Retail 145

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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Education Social Media Tips Policies 111

agora pulse

JANUARY 28, 2021

Bonus Material: Free Social Media Content Calendar. In fact, I love social media marketing exactly for this reason: Here creativity can still win over big budgets. Unfortunately, it is not easy at all–especially in our industry where we have to deal with numbers and repetitive tasks daily. Remove Distractions.

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How To Film Social Media Management System 151

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

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Social Media How To Policies Team 145

Later

MARCH 29, 2020

How do you market your business on social media during Covid-19? But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services.

Social Media 110

Social Media How To Instagram Influencer 110

Social Media Strategies Summit

OCTOBER 14, 2021

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. Going forward, social media marketers will need to be more agile than ever before. It’s not our job to be edgy and rude and provocative on social media,” Jen explains.

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Authentication Brands Team Issues 222

Buffer Social

FEBRUARY 13, 2017

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. Essential video marketing gear for filming. Cowboy Studios Filming Accessories.

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Video Film Marketing Wireless 111

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Integration with the most popular social media platforms.

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Tools Strategy Video Library 118

Later

APRIL 2, 2020

Setting up a social media plan is one of the best ways to kickstart your strategy and give your engagement a boost! But with multiple social channels, campaigns, and products to think about, setting aside time to plan out your social media can feel overwhelming. While on Pinterest, half of all U.S.

Social Media 64

Social Media How To Instagram Real Estate 64

Waxing UnLyrical

SEPTEMBER 18, 2013

Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours.

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Eventful Hashtag Community building Tumblr 195

Hootsuite

NOVEMBER 21, 2019

Instagram video is an absolute must-have in your brand’s social media strategy. Meanwhile, eMarketer just concluded that in 2020, Facebook and Instagram together will account for about two thirds of social video ad spend. Every social platform has a livestreaming option, and Instagram is no exception. File format: MP4.

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Instagram Video Engagement Content 145

agora pulse

JANUARY 8, 2020

“When you have a content goal, and let’s say it’s to have a weekly show on YouTube, which is industry standard. When do you film? “And so I do like to look at what are all the deadlines for a month and then reverse engineer the filming. ” Social Pulse Weekly: Amy Landino. When do you edit?

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Products Tips Film YouTube 97

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. KLM Manager Social Media, Karlijn Vogel-Meijer.

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Social Media Hashtag Airlines Social Media Management 60

Hootsuite

JUNE 27, 2022

The social media strategies you use on every other channel won’t work on TikTok. TikTok is vastly different from every single other social media platform, yes. It also means that the problems you struggle with on your other social channels don’t apply here. Even [insert your industry here]. Yes, really.

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B2B Trends Authentication Film 98

Keyhole.co

SEPTEMBER 4, 2023

On whichever social media platform they reside, hashtags have undoubtedly become an integral part of the current social media landscape. It’s highly likely that you and your competitors use overlapping hashtags, especially local competitors and industry leaders.

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Hashtag Instagram Strategy How To 52

Hootsuite

NOVEMBER 10, 2021

These are the characters around which the TikTok world revolves, but your industry or niche likely has its own power players. There’s certainly something special about a spur-of-the-moment, when inspiration strikes post, but plotting out content in advance is typically a good idea for a busy social media manager.

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How To Hashtag Trends Analytics 143

Unmetric

MAY 31, 2019

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Social media piggybacking. Who is Nesamani?

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Meme Insurance Brands Construction 103

Hootsuite

NOVEMBER 3, 2022

This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations. Hire them onto your social team. Psst: Gen Z, if you’re looking for a job in social media, here’s some advice ).

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Airlines Marketing How To Influencer 109

Keyhole.co

MARCH 31, 2021

Influencer marketing is one of the most powerful ways to grow a brand in social media. KPIs can be based on industry benchmarks or results from past campaigns. Of course, you want to partner with someone who is a thought leader in your industry. Generally, the standard engagement rate across all industries is 1.60%.

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Influencer Campaign ROI Discount 121

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. People get social media. But it seems many are still bewildered by social media marketing. 3 Guidelines for Talking to Anyone About Social Media. Others aren’t.

Social Media 76

Social Media Marketing Team Guidelines 76

Hootsuite

JANUARY 11, 2023

Once you’ve filmed your video and attached your template, you can add graphic elements, text, animation, and other effects. You can search a wide range of industries, events, or types of content. Biteable is certainly geared toward business-friendly content, making it useful for those in corporate industries. Source: Canva.

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Template Templates Vimeo Cost 103

Buffer Social

SEPTEMBER 28, 2016

One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. In our case, that means social media podcasts ! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

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Skills Social Media Hosting Marketing 40

Hootsuite

MAY 23, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. OwlyWriter AI Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work? That was the last tool joke. It’s seriously easy.

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Tools HootSuite Content Meme 108

Buffer Social

FEBRUARY 20, 2017

A huge thank you to Hannah for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to take their Instagram Stories content to the next level in 2017! For example, I use my phone to film and shoot everything for our Stories even though I am not a video producer.

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Instagram Strategy Social Media Management Metrics 95

Hootsuite

JUNE 23, 2020

One YouTuber who has great thumbnails is The Film Theorists. In fact, there are plenty of great, free programs out there that’ll help you create beautiful images for social media. Brands treat social media engagement like it’s a soap box or a dinner party. Think of it like a second title on your video.

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YouTube Engagement HootSuite Collaboration 145