Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

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Metrics Social Media Analytics Report 108

Small Business Mavericks

JUNE 29, 2011

It seems that most marketers are still counting clickthroughs as if that is all that matters. The idea is that you don’t just count people who show up on your site, in your Twitter feed, or who subscribed to your newsletter. Those are the ones who are your true actionable metrics. Therefore, it’s not a metric.

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Metrics Newsletter Buy Sites 164

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

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Strategy Tips Twitter Marketing 109

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Video Social Media Strategy Film 144

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success! Nicknamed “the bulldog” by a client when it comes to B2B marketing, Amy Kenigsberg is co-founder and COO of K2 Global Communications.

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Team B2B How To Marketing 100

Hootsuite

MARCH 23, 2023

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Does the Twitter algorithm penalize tweets written by AI? Twitter is a conversational platform.

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Twitter HootSuite Comparison Metrics 75

Keyhole.co

APRIL 25, 2023

These are the traditional square photo and video posts that appear in your follower’s feeds. Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. However, you can keep selected stories forever in your feed by using the Highlight functionality. Get started for free here.

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Instagram Curation Feed Feedly 116

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media?

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Hashtag Social Media Strategy UGC 152

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

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Video Marketing UGC Hashtag 98

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Which Hashtag Metrics Should I Track? You should always aim to prove the effectiveness of your marketing campaigns. Which Hashtag Metrics Should I Track? Reach: How people’s feeds did your hashtag show up on?

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Hashtag Analytics Metrics ROI 98

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. This isn’t just about bragging rights.

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Brands How To Sentiment Metrics 110

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

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Features Marketing Statistics Template 169

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Will it impact engagement?

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HootSuite Metrics Engagement Feed 78

Convince & Convert

JANUARY 11, 2011

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Search Volume.

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Metrics Postrank Social Media Klout 159

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With 800 million monthly active users, TikTok beats LinkedIn ( 660+ million ), Reddit ( 430+ million ), Snapchat ( 218+ million ), Twitter ( 340+ million ), and Pinterest ( 322+ million ). . The exception is the first: In-Feed Video ads. important; }.

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Advertising Marketing Campaign Hashtag 141

Hootsuite

AUGUST 9, 2023

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI?

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Twitter HootSuite Hashtag Analytics 84

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

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Engagement Report Video Metrics 124

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

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Social Media Video Feed Feedly 150

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. That’s where content curation comes in.

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Curation Data Content UGC 141

Ignite Social Media

JANUARY 19, 2021

While there’s a myriad of platforms one can live stream, there are six major social channels commonly used for live events: Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. Videos may show up on a user’s news feed during and after the social media live event. Twitter Live. Facebook Live. Instagram Live.

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Eventful Social Media Notification LinkedIn 205

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

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Social Media Tools HootSuite Marketing 52

Social Media Strategies Summit

APRIL 24, 2024

But Instagram isn’t a silver bullet for your marketing strategy. In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. If your posts appeared in 500 Insta feeds, you generated 500 impressions. Let’s get into it. Total Impressions What Does It Tell You? Simple, right?

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Metrics Instagram Engagement Social Media 130

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. That’s why likes and reactions are important metrics to consider when analyzing your content performance.

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Engagement Tips Loyalty Metrics 105

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I

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Social Media Management Social Media Tips Content 187

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it. Before people can interact with your Tweets, they need to see them on their feed. 2 follows user No.

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Organization Twitter How To Hashtag 93

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. — Fluent ??

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Content Metrics UGC Conversation 143

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. In short, the feed is vibrant and builds aspiration in the audience.

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Communities Social Media Strategy UGC 59

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Meme Marketing Hashtag Campaign 107

Oktopost

SEPTEMBER 28, 2020

So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed.

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LinkedIn B2B How To Metrics 107

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Ah, events.

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Eventful Twitter Klout Policies 116

Hootsuite

JUNE 16, 2021

You don’t want to overwhelm your followers or feel like you’re spamming the news feed. We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers. On Twitter , post between 1 and 5 Tweets a day.

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Social Media HootSuite Statistics Template 145

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Metrics will mature.

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Trends Social Media Marketing Technorati 187

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. How do you win in a digital market that doesn't ever stay constant? Key topics discussed in this 2018 marketing keynote presentation: The power of intent.

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Social Media Authentication Metrics Feed 157

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

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Metrics Strategy How To Tourism 130

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

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B2B Sentiment Analysis Reputation 155