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How to Choose Facebook Ad Placements

Jon Loomer

One way to check how Facebook is distributing your budget is to use the Breakdown feature in Ads Manager. Focus on Cost Per Action, but also get a sense of whether that cost is over a large enough sample size to care. Using URL Parameters. Another way to measure this is with URL parameters. What Should You Do?

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels. Tips to become the “go to” thought leader in your industry and local market or niche.

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs. This should technically list specific URLs where these events are happening. Paste the URL for the landing page (or whatever starting point you want to use) and click “Open Website.” Check Event Location.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Sample code: utm_source=facebook. Campaign medium.

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An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%.

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15 Digital Marketing Tools for Every Team and Budget

Hootsuite

Are you feeling overwhelmed with all of the digital marketing tools out there? We’re here to help you navigate the ever-evolving world of digital marketing tools. This guide has the top tools for everyone, from novice marketers to managers of enterprise corporations. Social media marketing tools.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.