Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

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Convince & Convert

JUNE 12, 2014

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. This is not the first time Purdue University has hosted a social media game.

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Team Features Sports Case Study 149

Social Media Strategies Summit

JULY 19, 2023

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. Featured image by Pexels. 1) Nike @nike / 4.4

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Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Bryan’s plan is to host live Twitter chats with players and continue to offer other features as the season goes on.

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Sports Social Media eBook Team 123

Sprout Social

AUGUST 3, 2021

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Your favorite Olympic sports are here. Watch The Olympics on NBC Sports and Peacock with the Apple TV app. — Front Office Sports (@FOS) July 8, 2021. This is bigger than sports. And they're LIVE. pic.twitter.com/7Si8kXl22t.

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Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Even mass market brands like Pacsun have made heavy investment in connecting with audiences in the metaverse. Parade in the Metaverse. — Olive Allen ?

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Industry Examples Real Estate Brands 106

Ignite Social Media

DECEMBER 18, 2020

Triller hosted a fight between Mike Tyson and Roy Jones Jr., A month before the presidential election, Triller hosted the “Pepsi Unmute Your Voice” concert in collaboration with Rock the Vote with performances from Demi Lovato, Chance the Rapper, and Chloe x Halle. Cosmetics are investing marketing funds in Triller.

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CPM Brands Remix Influencer 161

Ignite Social Media

APRIL 22, 2021

YouTube quickly became the most popular online video platform and revolutionized video hosting on the Web. Even with GWI moving YouTube to the streaming services category, a lot of its core functionality and features (including new ones they’ve recently rolled out) are very social media-centric. Engagement Features.

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YouTube Social Media Notification Film 154

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Meena Harris.

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Industry Marketing Insurance Yahoo 134

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. How to Delight Clients at Your Social Media Marketing Agency. A Brief History.

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Social Media Marketing How To Tweetdeck 148

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

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Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. For instance, Snoop Dogg — or “Dungeon Master,” as we should have called him — does a whole choose-your-own-adventure thing, while Tom Brady is described as a “wisecracking sports debater who pulls no punches.”

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Social Media Meme Fashion Trends 239

Pixlee

DECEMBER 27, 2021

Use User-Generated Content and Influencer Marketing to Convert Social Fans. If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. Additionally, influencer marketing can expose your brand to broader, even unexpected, audiences.

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UGC Facebook Library Transportation 72

Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Tweetable Moments Our whole mantra is to celebrate our fans. Holy Social!

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Social Media How To Marketing Small Business 168

Keyhole.co

DECEMBER 22, 2022

To stay relevant and engage its audience, Nike carefully follows social trends and incorporates them into its marketing strategies. . By staying current with social trends and using a variety of marketing strategies, Nike can connect with its audience and maintain its position as a leading athletic brand. Nike cares about its audience.

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Social Media Strategy Collaboration Analysis 59

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network.

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YouTube Video Authentication Education 127

Convince & Convert

NOVEMBER 3, 2013

I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. What makes Taxi Mike a special content marketer? It features soaring mountains and glistens with bars, restaurants and tourists galore. Taxi Mike is a Youtility.

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Examples Content Travel Marketing 152

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. more than long-form.

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YouTube Trends Strategy Content 136

Hootsuite

MAY 11, 2023

For example, you could explain the basics of the stock market. Perform exercises for different fitness levels, from beginners to experts According to Google, 79% of YouTube viewers say YouTube has sports and fitness video content that they can’t find anywhere else. Or, explain how to schedule Reels on Instagram.

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YouTube Video Film Sports 103

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Flair is a feature many subreddits use. Market research. Good marketing always is, right? For a more detailed process, check out our guide to Reddit market research. Affiliate marketing.

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Reddit Brands Meme Forums 101

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. Here’s an inspiring post featuring Massiah. Instagram: 6.7 million Facebook: 2 million YouTube: 503K Twitter: 368.7K

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Strategy Influencer Social Media Meme 52

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

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Campaign Social Media Sports Mobile 60

Socialmedia.biz

AUGUST 14, 2018

Marketing can be an arduous and expensive process but it doesn’t have to be that way. With a daily active user base of over 500 million, Instagram is a great platform that you can use to market your restaurant or café. The post How to Use Instagram to Market Your Restaurant or Cafe appeared first on SocialMedia.biz.

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Instagram Marketing How To Hashtag 64

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Ask for product commentary.

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Engagement Social Media How To Hubspot 156

Hootsuite

AUGUST 5, 2021

The global influencer market is a $13.8 Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign. In some cases the product is featured in the image. billion global industry.

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Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. For decades, marketers have been laser-focused on youth out of fears that their brand could be associated with the negative connotations around getting older. It’s a solid strategy.

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Influencer Authentication Class Travel 97

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

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Instagram UGC Hashtag Guidelines 52

Sprout Social

OCTOBER 5, 2020

And unlike other sports leagues, the NBA has a fairly hands-off approach when it comes to monitoring what their athletes can and can’t post. Player-generated buzz also caught the eye of several late-night talk show hosts and news outlets who just wanted to know more about what was happening on the Disney World campus.

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Content UGC Sports YouTube 110

Hootsuite

APRIL 1, 2020

But, don’t just release a product reel or host a static tutorial. Will there be one host or more? Read our complete guide to YouTube marketing. YouTube Premieres blend live and pre-recorded features together. We're hosting a YouTube LIVE on human space flight for those who are currently off school!

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YouTube Engagement How To Class 145

Buffer Social

APRIL 13, 2017

By now, it’s clear that video is an essential channel for marketers. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. When thinking about video, marketers should think about how they can create a compelling story without the need for audio. Is it a good story?

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Video Marketing YouTube Real Estate 111

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. People turned to them to order at-home sporting goods as a result of gyms and fitness centers closing.

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Examples FAQ Insurance Retail 97

Devumi

MARCH 20, 2015

The first thing you need to know about viral marketing is this: There’s never a guarantee that your viral idea will actually catch on. Take a look at the most retweeted tweet of all time, a clever piece of marketing from Ellen and the Oscars: If only Bradley's arm was longer. Best photo ever. They’d go for the “awww” moment.

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Hootsuite

OCTOBER 31, 2022

There’s nothing we marketers love more than first party data, right? No sweat, you can check question sticker responses anytime from your Archive (as long as you’ve turned on the Story Archive feature in Settings). Instagram question stickers are a super simple way to host a Q&A, since it’s so easy for your audience.

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Questions Instagram FAQ Marketing 29

Later

SEPTEMBER 18, 2020

Did you know that Later has a host of UGC tools available when you create an account with us? The feminine care company’s founder was recently featured by Inc. If you’re sharing to your Instagram feed, redirect users to press the link in your bio, using Later’s Linkin.bio feature! Feature: @minusculemarie? for example.

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Social Media Strategy Content UGC 97

agora pulse

JANUARY 4, 2018

Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials. The advantage of course is that you will tap into the FOMO market and in theory make your content more valuable and grabable. A feature which will delight retailers everywhere!

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Social Media Social Media Management Net Neutrality Curation 125

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. With a growing user base and consistent trends brands can capitalize on, this app is already a hot topic for marketing in a variety of industries.

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Campaign UGC Hashtag Influencer 52

agora pulse

APRIL 28, 2020

Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin? With that spirit of collaboration and cooperating in mind, I asked some of the brightest social media marketing minds I know what they thought you should know about how to become a social media manager. Host of the Social Pros podcast.

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Social Media Management Social Media How To Consultant 161