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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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New Facebook Ads Feature: Dynamic Experiences

Jon Loomer

There’s a new Facebook ads feature called Dynamic Experiences. But first, the obvious: Why is Facebook so bad at naming features? The Dynamic Experiences feature is available when you use the Traffic or Conversion objectives with a website destination. Once again, you could turn that feature on separately.

Features 207
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Instagram Chronological Feed and What That Means for Marketers

Likeable

Here’s everything to know about what Instagram’s latest news means for social media marketing. The new feature, in short, gives users more control over how their feed is formatted. The new feature, in short, gives users more control over how their feed is formatted. How will Instagram’s new changes impact marketers?

Feed 85
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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. It’s Never the Marketer’s Fault.

Feed 166
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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #1: Analytics. Feature #1: Analytics. Feature #2: Email marketing. Feature #3: A/B testing.

Features 169
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What LinkedIn?s New Features Mean for B2B Marketers

Ignite Social Media

LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. LinkedIn’s New Features. LinkedIn officially announced polls are one of it’s latest features and we see this as a great way for brands to tap into their audience. LinkedIn Polls.

B2B 113
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?