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Establishing and protecting your brand’s reputation online

Sprout Social

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. Sharing audience content also works to develop and deepen audience/business relationships, driving more brand loyalty. And with consumers 2.4 Source: Business Wire.

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Surprise and delight: What it is and brands who get it right

Sprout Social

Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Some companies use it as a retention strategy as well.

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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Why should brands carry out review analysis?

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The social media customer service statistics brands need to know in 2022

Sprout Social

“About 70% of my customers reached out to me through social media channels, the other 30% by email,” says Zoila Streich, Co-Founder of Independent Fashion Bloggers and former fashion business owner. Being consistent with your customer support builds trust and loyalty. Start your free Sprout trial.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. What techniques does Wendy's employ to build brand loyalty through social media?