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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Think of a brand collaboration as a group project. It’s a strategy that leverages each company’s reputation and customer base to introduce its brand to a new audience, driving additional revenue and awareness. For example, e.l.f.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn. Another tactic that can help certain brands drive engagement is to create channels on Instagram , or strategize on building a community and groups on Facebook.

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The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

The campaign – which promoted Pernod Ricard’s Martell Cognac brand – saw Civil host weekly conversations with the likes of beauty mogul Supa Cent, branding expert and Girl CEO founder Ronne Brown, and fashion designer PreMadonna. Network More Strategically. At this point, one of the most clear-cut use cases for Clubhouse is networking.

Brands 226
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How to define and share your core brand values effectively

Sprout Social

When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. For Days , a sustainable fashion brand, also shares their brand values on their website. not just senior leaders). Gather feedback. Where are you today?

Brands 126
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How to Encourage Employee Advocacy on Social Media

Oktopost

Employee advocacy groups give your workforce the tools they need to boost their own professional reputations on social media, while also directing traffic toward your business’s socials and, ultimately, your site. Why encourage employee brand advocacy on social media in the first place? That’s right – in your workforce.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

Chemicals 187
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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

EMarketer surveyed adults worldwide on factors they would rate as critical/important when deciding which brands to buy or use, and here were the results: 88% feel they must trust a brand 85% deem a brand needs to have a good reputation. There is still a great deal of angst with COVID, politics, climate change, etc.,

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