Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 253

Strategy Consultant Reputation Team 253

Ignite Social Media

JUNE 14, 2023

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. Another tactic that can help certain brands drive engagement is to create channels on Instagram , or strategize on building a community and groups on Facebook.

Hashtag 152

Hashtag Social Media Strategy UGC 152

The Realtime Report

AUGUST 16, 2021

Strategies to Steer your Business. In this article, we will explore nine post-pandemic marketing strategies that can reap long-term benefits & ensure the business growth exponentially. Use Facebook ads to target your consumers, & based on the geographical data, create the proper customer profile.

Strategy 172

Strategy Marketing Guidelines Review 172

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

Reputation 100

Reputation Consultant Flickr Publishing 100

Sherrilynne Starkie

JANUARY 28, 2019

And there could be about a million other bad things that come from getting a bad reputation. In such cases, the ‘Mea Culpa’ is the tried and true communications strategy of choice. After almost a year of bad press, multiple scandals and falling share prices, it’s well past time for a Facebook ‘Mea Culpa’. His Facebook Facts.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

NOVEMBER 9, 2013

It’s a script we’ve seen played out time and time again with fallen celebrities and politicians who wish to regain their public reputations. And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. This could be a winning strategy. PLEASE LIKE MY FACEBOOK PAGE.

Strategy 373

Strategy Wikipedia Reputation Consultant 373

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. million Facebook: 108 million Twitter: 3.3 Make a difference. million LinkedIn: 7.6 YouTube: 4.08

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Publishing 95

Publishing Tools Brands Facebook 95

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Facebook: 255K YouTube: 12.1K Let’s take a closer look at Stanley’s social media strategy. Here are the key components behind Stanley’s marketing strategy drawing in thousands of buyers. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

AUGUST 12, 2019

Your online reputation has never been more important for business success. The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business. Prioritize your strategy to meet your unique review management needs. Benefits that go beyond your reputation.

Reputation 81

Reputation Review Tools Survey 81

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 83

Reputation Press Release Airlines Construction 83

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Contact Harp Social and find out how we can help you manage your online reputation.

Reputation 249

Reputation Directory Press Release Real Estate 249

Pam Moore

MAY 12, 2019

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. To survive in business today marketers must know how to build a brand architecture and strategy.

Brands 109

Brands Strategy Reputation Authentication 109

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 121

Strategy Brands Content UGC 121

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

BeingOptimist

MAY 17, 2023

Having effective business strategies in place can be beneficial for businesses of any size, whether they are just starting or are already established globally. These strategies can help in expanding their customer base , retaining existing customers, and ultimately increasing revenue.

Strategy 75

Strategy Software Campaign Conversation 75

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). billion users on Facebook Messenger. billion users on WeChat/Weixin.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They know how to use their products, customers, and reputation to communicate with their audience without appearing pushy or salesy. What makes Nike’s social media strategy successful?

Social Media 59

Social Media Strategy Collaboration Analysis 59

Ignite Social Media

NOVEMBER 17, 2021

Facebook has been the focus of too many headlines to count, from the iOS updates to the Facebook Files to the Meta rebrand. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Social Media Predictions to Guide Your 2022 Social Strategy.

Social Media 208

Social Media API Reputation Compete 208

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. How did your brand handle the infamous Facebook outage?

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Facebook Marketing Eventful Social Media 161

Laurel Papworth

JANUARY 18, 2010

Mother grounded by son on Facebook. Remember it’s not you that uploads to Facebook photos of yourself trashed, vomiting in a taxi, at 4am on a Sunday morning in Kings Cross. Reputation: It’s out of your hands. (But But do learn privacy settings on Facebook ). You’re too busy spewing to hold a camera.

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Reputation Web 2.0 Facebook Technorati 106

Kikolani

OCTOBER 11, 2012

Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Or use these tools to monitor your reputation online. Be sure to follow Kristi on Twitter , Facebook , and Google+. This is a guest post by Peter Nevins.

Reputation 152

Reputation Forums Press Release Review 152

Keyhole.co

MAY 12, 2023

Reputation management Lastly, eliminate all chances of risking your reputation by monitoring your brand’s online reputation and taking steps to manage it. Keyword monitoring lets you identify negative reviews or comments about your brand, which you can then address to improve your reputation.

Tools 52

Tools Strategy Marketing Analysis 52

The Social Media Incubator

FEBRUARY 5, 2014

. “As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. They saw more than 10,000 comments on their Facebook post , and without hesitation, responded to nearly all of them. Word spread quickly.

Examples 139

Examples Social Media Strategy Health Care 139

Kikolani

AUGUST 22, 2012

You’ve been following the conversation about your brand using one of the many monitoring tools available to help you manage and monitor your online reputation and now it has caught wind of a few negative comments or posts about you or your company. ” Building a Strong Customer Service Reputation. Photo Credit.

Reputation 126

Reputation Comments Real Estate How To 126

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). The post Should Your Brand Participate in the Facebook Boycott?

Brands 117

Brands Facebook Advertising Policies 117

Sprout Social

MARCH 19, 2020

It provides a wealth of data and information to leverage in your pitches and client strategies. Lead by example and let your agency’s social strategy shine through. . A brand’s reputation oftentimes stems from the reputation of its social media, so a sparse profile doesn’t inspire a lot of confidence.

Social Media 109

Social Media Strategy Case Study RFP 109

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. They’re necessary to maintain a brand’s image, which directly affects sales.

Review 101

Review Strategy Hotels Survey 101

Small Business Mavericks

SEPTEMBER 25, 2012

Facebook claims to be getting a billion searches per day without even trying. Facebook announced on Friday that you can now track your searches and delete them if you want. Privacy concerns aside, would a Facebook search engine change the landscape of search ? What would that do to Facebook’s relationship with Bing?

Strategy 101

Strategy Content Facebook Engineering 101

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

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Metrics Video Brands Facebook 129

Jon Loomer

OCTOBER 7, 2020

When running Facebook ads, advertisers have multiple steps of the funnel to attack. Facebook custom audiences based on a customer list remain a staple for successful advertising strategies. Facebook Ads and Your Customer List. You have been building an email list away from Facebook. Targeting and excluding.

List 197

List How To Facebook Advertising 197

Keyhole.co

JULY 26, 2023

You’re likely already using some forms of social selling in your strategy without even realizing it. According to research and data published by LinkedIn Sales Solutions, businesses can create 45% more sales opportunities through social selling, and companies that use this strategy are 51% more likely to reach their sales figures.

Strategy 52

Strategy Tips Buy Activities 52

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks. Jump Ahead: Why Launch an Employee Advocacy Program?

Reputation 125

Reputation B2B Guidelines Policies 125

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Every brand touch is an opportunity to influence perceptions, to build your reputation. Definition of reputation. Definition of branding.

Brands 113

Brands Strategy Reputation Marketing 113

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

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Facebook Privacy How To Film 115