Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. There is also an option to create a paid Facebook post, which can be integrated into the Facebook application, which is regularly used by millions of people across the globe.
How to Integrate Overall Business Goals into Your Facebook Strategy
MAY 16, 2012
As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. will then show two examples of how brands and NGOs can use Blanchard’s thoughts and framework to structure their Facebook setup. Tweet.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.
Eleven Ways Facebook Page Timelines Change Your Content Strategy
MARCH 20, 2012
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Share your Facebook Page.
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. It doesn’t matter if you’re using Twitter, or LinkedIn, or Facebook, or. That’s where you have to really blueprint your social PR strategy.
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
In addition to self-auditing yourself, ask yourself, “How much time, energy and strategy did I really invest to make this platform worth it for me?” For some of you, it will be Facebook and Instagram, others it will be Facebook and Snapchat or maybe for others it’s Twitter, YouTube and Facebook. Tip 3: Use a content grid to map out your strategy.
10 Facebook Video Strategies to Help Boost Engagement
NOVEMBER 12, 2015
Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads. Your Turn.
The Truth About Social Media Strategy
Convince & Convert
DECEMBER 22, 2015
The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. The truth about Social Media Strategy.
How to a Create a Smart Facebook Strategy on a Budget
AUGUST 15, 2016
As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. This is why it’s ideal if some or all of the posts on your Facebook Page link back to your site or your blog.
Facebook Strategies: Content Over Creative
OCTOBER 29, 2010
Tweet Are you focusing your Facebook investment in the right place? As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes. Interesting, right?
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards.
Six essential shifts in social media strategy
JUNE 8, 2012
Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of View more presentations from Dave Fleet.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Quantity can’t be forgotten. Use hashtags.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Are Facebook and Twitter their platforms of choice? Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Take 30-60 minutes to schedule tweets, Facebook posts, LinkedIn posts, Pinterest pins, and other social media content. What works on Facebook will fall flat on Twitter, and vice versa.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. 52% of marketers have found a customer via Facebook in this year. What to expect. Trends in the marketing mix.
3 Social Media Strategy Lessons Learned in 2016
Ignite Social Media
DECEMBER 20, 2016
In the coming year, expect to see Facebook, Instagram and Twitter to be treated (and referred to) as more of a news platform and less of a personal network for users. Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. 3. consider how YouTube plays a part in your overall social media marketing strategy.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Cheers! –Sean.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
In a survey of 900 social media users , 19 percent of the respondents said they would unfollow a brand on Facebook if it posted too often. This was the second largest reason why people would unfollow a Facebook page, the first one being that it posted repetitive/boring content. The tool lets you schedule multiple posts for your Facebook, LinkedIn and Twitter accounts simultaneously.
Social Media Strategy Template
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link]. Map the brand’s social graph. Listen to relevant conversations.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?
The Importance of Content Marketing When Building SEO Strategies [Infographic]
NOVEMBER 27, 2012
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy. Content Marketing Infographic SEO Social Media content marketing seo strategy
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. While Facebook is getting all the negative publicity for low (or no) exposure, the problem is especially compounded when it comes to Twitter. Learn How Fans See Your Brand.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
When it comes to niche products and services, you will need customized marketing strategies. 1. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. Today’s strategies are no longer reliant on rules. Image via BigStockPhoto.com. User-Generated Content. Repeat customers.
5-Step Strategy To Improve Your Facebook Engagement & Growth
Convince & Convert
MARCH 12, 2014
Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Before you do, it pays to take a fresh, close look at your Facebook strategy. Read the whole entry. » facebook Engagement is in the toilet, and the page just isn’t growing. Figure Out Who Your End Buyer Is. When a business doesn’t.
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. The next step in crafting your Instagram strategy is to think about the value your content provides. This strategy has definitely worked for the publication. When Who are they?
Anand Chandrasekaran to Lead Global Strategies, Partnerships for Facebook Messenger
SEPTEMBER 19, 2016
A big name in the tech scene in India has joined Facebook to lead global strategies and partnerships for its Messenger application. Anand Chandrasekaran , most recently chief product officer at Snapdeal , announced his move to Facebook in a post on the social network, as reported by Manish Singh of Mashable. We embarked on one two-and-a-half years ago, and it has been nothing short of incredible. I am super excited to share that building on the learning and experiences, I am joining Facebook to work on Facebook Messenger platform.
7 Smart Ways to Start Using Facebook Live for Your Business
Convince & Convert
NOVEMBER 1, 2016
Facebook Live's video streams engage your audience in ways pre-recorded content can't match. Here's how to add it to your social strategy. Social Media Strategy facebook live facebook strategy live streaming live video social media strategy
7 Strategies for Monitoring Your Competitors
Convince & Convert
DECEMBER 10, 2015
There are various ways to do this, the easiest and cheapest of which is to set up Facebook and Twitter lists. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition.
5 Important Facebook Metrics and How to Improve Them
Convince & Convert
SEPTEMBER 9, 2016
Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you. Social Media Strategy facebook marketing facebook metrics facebook strategy social media metrics social media strategy
How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy
AUGUST 23, 2015
But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy. Here is our “$5 Twitter Ad Three-Step Method” to optimize your brand’s Facebook advertising strategy. Here is how you can use a $5 Twitter ad to redefine your Facebook advertising strategy… Click To Tweet.
4 Ways to Drive Your Digital Strategy with Facebook Video Ads
Convince & Convert
FEBRUARY 17, 2017
From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. Facebook video ads testing needs to be organized and deliberate, so you can easily compare the number of clicks, views, likes, conversions, and other results.
Three Keys to Blueprinting Your Social PR Strategy
NOVEMBER 7, 2014
Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. So here we go. ” 2. What
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns. Content Strategy Featured Image source. Diversifying Your Presence & Content. Image source.
5 Reasons Why Facebook Tabs Are Still Useful
Saying It Social
MARCH 2, 2015
Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet only 38 % have a content marketing strategy in place. One of the most important things to draw from the report, in my opinion, is that a good content marketing strategy takes into account both low and high-investment content.
Effective Strategies for Marketing Your Brand on Facebook
FEBRUARY 25, 2013
Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Figuring out how to engage with the social audience via your Facebook page is what brand-building is all about. Guest Post written by Eric Taylor.
The Importance of Brand Recommendations in Your Marketing Strategy
SEPTEMBER 1, 2013
Their results show that 46% percent of their respondents were influenced by their Facebook friends liking pages — tied with positive brand reviews and just 1% behind YouTube video reviews. Related Articles Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic] 10 Tips for Better Facebook Status Updates [Infographic] 60+ Content Curation Tools.