An issue for many brands who are developing a social media strategy is how they translate what they do in one country into other markets in which they operate. As a European social media agency, at FreshNetworks we are very used to helping clients take a US or UK strategy and then roll this out across the rest of Europe. In this week’s video post, Matt Rhodes talks about how to approach developing a European social media strategy and why what works in one country might not work in others. Share this on Facebook. And those who have done it badly. Tweet This! MORE >>

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of  fans and make them interact with you. Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. Decide your strategy: With all of the opportunities that the infographic provides, it’s possible to create a large number of different campaigns. Seeing an idea, often creates another one. MORE >>

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit. So, start by listing your objectives identified earlier on in the strategy. These will help you to understand if those objectives are being met. Would your sales increase? MORE >>

Facebook’s new Graph Search is very different from Google search. With Graph Search, you can  combine keyword searches with friends who’ve shared content  on Facebook related to that search. For example, here’s a search of friends who like The Ellie Fund and live in Boston: Graph Search also allows people to discover your organization through various different keyword / network search combinations: Facebook Page SEO isn’t New. Eight Steps to Optimizing Your Nonprofit Facebook Page for Graph Search. Content Strategy ImplementationQuestions? MORE >>

The Fifth Estate Applied: Facebook Strategy. There is a running joke about clients demanding a Facebook strategy. But in reality, beyond demanding a strategy for a tool, their demands are not unreasonable. Facebook owns half of U.S. Facebook has everything from video and pics to groups and questions. But even if Facebook doesn’t have the function you need, a company or nonprofit can build a custom app for the social network. The only area where Facebook seems limited is mobile. Strategy 1: Participation. MORE >>