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Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.

How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. will then show two examples of how brands and NGOs can use Blanchard’s thoughts and framework to structure their Facebook setup. Tweet.

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How to a Create a Smart Facebook Strategy on a Budget

Katie Lance

As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. This is why it’s ideal if some or all of the posts on your Facebook Page link back to your site or your blog.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months. Wildfire looked at the top performing 10%, belonging to just under 700 brands, to identify 6 key strategies that top-performing brands use to achieve higher levels of fan engagement. Which of these 6 strategies are getting the best results for your brand?

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.

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The Truth About Social Media Strategy

Convince & Convert

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. The truth about Social Media Strategy.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Quantity can’t be forgotten. Use hashtags.

Six essential shifts in social media strategy

Dave Fleet

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of View more presentations from Dave Fleet.

10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads. Your Turn.

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12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Are Facebook and Twitter their platforms of choice? Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Take 30-60 minutes to schedule tweets, Facebook posts, LinkedIn posts, Pinterest pins, and other social media content. What works on Facebook will fall flat on Twitter, and vice versa.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. The next step in crafting your Instagram strategy is to think about the value your content provides. This strategy has definitely worked for the publication. When Who are they?

4 Strategies for Improving Social Engagement

Convince & Convert

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. While Facebook is getting all the negative publicity for low (or no) exposure, the problem is especially compounded when it comes to Twitter. Learn How Fans See Your Brand.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. 52% of marketers have found a customer via Facebook in this year. What to expect. Trends in the marketing mix.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

When it comes to niche products and services, you will need customized marketing strategies. 1. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. Today’s strategies are no longer reliant on rules. Image via BigStockPhoto.com. User-Generated Content. Repeat customers.

5-Step Strategy To Improve Your Facebook Engagement & Growth

Convince & Convert

Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Before you do, it pays to take a fresh, close look at your Facebook strategy. Read the whole entry. » facebook Engagement is in the toilet, and the page just isn’t growing. Figure Out Who Your End Buyer Is. When a business doesn’t.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. It doesn’t matter if you’re using Twitter, or LinkedIn, or Facebook, or. That’s where you have to really blueprint your social PR strategy.

Comic: Social Media Strategy From A Book

SocMed Sean

Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Cheers! –Sean.

7 Strategies for Monitoring Your Competitors

Convince & Convert

There are various ways to do this, the easiest and cheapest of which is to set up Facebook and Twitter lists. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition.

5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy. Content Marketing Infographic SEO Social Media content marketing seo strategy

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Facebook Strategies: Content Over Creative

Dave Fleet

Tweet Are you focusing your Facebook investment in the right place? As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# Interesting, right?

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns. Content Strategy Featured Image source. Diversifying Your Presence & Content. Image source.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?

Facebook Rewards Longer Content: Here’s What We Found

Spin Sucks

About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled  Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack  about how to achieve better reach and engagement organically. Both articles talk about how Facebook now rewards you when people stay on your page longer.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. All you need is a little strategy and a few hot influencers.

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How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy

Jon Loomer

But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy. Here is our “$5 Twitter Ad Three-Step Method” to optimize your brand’s Facebook advertising strategy. Here is how you can use a $5 Twitter ad to redefine your Facebook advertising strategy… Click To Tweet.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link]. Map the brand’s social graph. Listen to relevant conversations.

4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? It’s important for your team to develop a strategy to grab their attention immediately. Check out these four social media management strategies to interact with mobile consumers. 1. Develop tailored social media management strategies for your mobile consumer. Most likely not enough.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

In a survey of 900 social media users , 19 percent of the respondents said they would unfollow a brand on Facebook if it posted too often. This was the second largest reason why people would unfollow a Facebook page, the first one being that it posted repetitive/boring content. The tool lets you schedule multiple posts for your Facebook, LinkedIn and Twitter accounts simultaneously.

Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Figuring out how to engage with the social audience via your Facebook page is what brand-building is all about. Guest Post written by Eric Taylor.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Let’s take a look at how easy it can be to put a social media strategy that actually works in place. 3-Part Social Media Strategy That Actually Works. Part 1: Align Daily/Weekly Content Strategy With Goals. Create 5 specific pieces of content for Facebook and Twitter each week. Strategy ideas. Facebook. Your strategy must remain flexible and agile.

Your Page and Facebook’s Algorithm Change

Saying It Social

How Facebook's Algorithm change will impact your Business page and how to post correctly so Facebook's new Algorithm doesn't negatively impact your business more than it should. The post Your Page and Facebook’s Algorithm Change appeared first on. Facebook Facebook Strategy Business Pages Content Content Marketing facebook Facebook Algorithm Pages

Content Curation Strategies for Social Media Managers

Spin Sucks

With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy. Visual content tools  such as Canva are of great use if you simply want to quickly create a pin for your Pinterest board or even a meme for Facebook. What other tools or strategies do you find most helpful?