Sherrilynne Starkie

JANUARY 21, 2019

Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one. Personally I saw this dozens, maybe hundreds, of times in my Facebook feed over the last week or so, and yes, I certainly took part in it myself.

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Facebook Meme Training Privacy 150

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Facebook would not confirm the reports at the time. Related articles.

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team.

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Video Content Facebook Study 150

Sherrilynne Starkie

FEBRUARY 1, 2018

Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. WhatsApp Business, is similar to Facebook Messenger and Skype : it helps businesses connect with customers. Facebook updates news feeds to prioritize local news. Child experts are urging Facebook to pull the new kids messaging app.

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API HootSuite Statistics Instagram 207

Sherrilynne Starkie

OCTOBER 12, 2018

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Facebook cracks down on link bait and ad farms. — SS.

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Google Film Instagram News 279

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Now publish directly to LinkedIn with Vimeo. Facebook growth continues to slow. — SS. — SS.

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Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. How Facebook handles breaking news and its life cycle. Undertanding how Facebook handles news content is a priority for communications professionals.

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API YouTube Data News 150

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

FEBRUARY 18, 2020

You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. Here a software company has published a research report using a hook that’s sure to interest reporters. I first published them in 2006 and then updated them 2018. Let’s imagine you have a company blog.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

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Social Networking News Aggregator Journal 150

Sherrilynne Starkie

SEPTEMBER 17, 2019

Facebook has announced new features and metrics for its Live API, Watch Parties and within its Creator Studio. Rehearsals” via Facebook’s Live API: Page owners will be able to publish Live video only to their Page Admin and editors to test production setups, interactive features and do practice runs.

Features 39

Features Video API Facebook 39

Sherrilynne Starkie

NOVEMBER 28, 2017

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Earlier this year newspaper publishers asked the Federal government to provide $350 million annually and to change the tax code to help them compete with Facebook and Google for advertising budgets.

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

JUNE 29, 2012

Ever update your Facebook with a silly remark and then regret it? Now, there’s a new website that collates people’s embarrassing updates, categorizes them and publishes them for all world to see (again). No information is posted that hasn’t been published by the social media users themselves. Path: the sequel.

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. Sherrilynne Starkie.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Owned Media is self-published content. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

MAY 31, 2012

For the first time, Facebook page administrators can schedule updates now to be published in the future. But the scheduler will definitely help Facebook page admins who are trying to hit peak traffic times with updates. Related posts: Deleting your Facebook status. Why do Facebook users add friends?

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Tweetdeck HootSuite Small Business Newsletter 355

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. Facebook stories are getting more useful for marketers.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

MARCH 2, 2013

Millions of people were glued to their screens watching the evening unfold while they tweeted and Facebooked their reactions in real-time. According to Facebook , the Oscars scored a 7.17 on the Facebook Talk Meter, with most of the conversation emanating from the US. This article was originally published at Thornley Fallis.

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. The move means that Hootsuite customers will be able to schedule and publish visual content directly to their Pinterest boards. Listly by Sherrilynne Starkie.

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News Google Social Media HootSuite 170

Sherrilynne Starkie

DECEMBER 31, 2014

This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. It means extending publishing beyond the marketing department to include employees across the organization. This post was originally published on ThornleyFalis.ca.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

DECEMBER 30, 2012

The list is published through Listly which means a significant difference from past lists. PLEASE LIKE MY FACEBOOK PAGE. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. Search plus your world.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

APRIL 29, 2014

Recently, on the occasion of the blog’s 10th Anniversary, Engadget published this excellent infographic to summarize 10 years of social media. PLEASE LIKE MY FACEBOOK PAGE. This article was originally posted on Thornley Fallis. Related Posts: Getting everyone social media trained. Let’s make LinkedIn endorsements smarter.

Social Media 284

Social Media Overview Training Mobile 284

Sherrilynne Starkie

JANUARY 18, 2014

This article was originally published on Thornley Fallis. Hands free Facebook. PLEASE LIKE MY FACEBOOK PAGE. For content marketers, how could getting organized for 2014 be any simpler? Related posts: Improvements to Google+. Google’s new privacy policy. Featured Google+ Headline apps Google Google Keep New Year''s Day'

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Organization Google Policies Privacy 314

Sherrilynne Starkie

SEPTEMBER 28, 2013

You can see the results of the United Way’s support for yourself; the charity has published data to show how donors’ investments are helping people in the community. PLEASE LIKE MY FACEBOOK PAGE. Last year, donors contributed $16.8 million to United Way Ottawa and the 2012 campaign raised a total of $30.6

Communities 386

Communities Campaign Features Publishing 386

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Owned Media is self-published content. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

AUGUST 4, 2013

Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed. “The Facebook communities appeared in droves, and charities began fundraising online before the night was through.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

AUGUST 25, 2013

I found myself thinking of this old adage this week as I unfriended on Facebook two people I’ve known for 35 years. Of course I’ve not actually seen either of them in 30 years or so, but each found me on Facebook a couple of years ago, and we reconnected. PLEASE LIKE MY FACEBOOK PAGE. Internet Troll?

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

AUGUST 19, 2014

For example: Old style: Download Facebook Messenger now! New style: When Facebook kills mobile chat, don’t lose touch with all your friends! A version of this article was originally published on Thornleyfallis.com. PLEASE LIKE MY FACEBOOK PAGE. Humans are attracted by humour, emotion and information. Related articles.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

MAY 14, 2018

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. But now infuencers include a much broader range of people.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

DECEMBER 7, 2013

Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. This article was originally published on ThornleyFallis.ca. PLEASE LIKE MY FACEBOOK PAGE. . ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Related articles.

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. Originally published January 12, 2011). PLEASE LIKE MY FACEBOOK PAGE. Related older posts: YouTube introduces trends.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. Publishers will be interested in the data too. Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads.

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Survey Advertising Study Software 150

Sherrilynne Starkie

JANUARY 26, 2013

The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D., Related posts: Facebook and a harmless prank. PLEASE LIKE MY FACEBOOK PAGE. Together we can paint a more accurate picture of the PR profession, one brushstroke at a time.

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Study Journal Reputation Report 370

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. This article was originally published on Thornley Fallis. PLEASE LIKE MY FACEBOOK PAGE. But, communicating with zoomers can be complex. Content marketing is king. Related articles.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

APRIL 6, 2018

Facebook, LinkedIn, Twitter and Pinterest are all featured. Facebook plans to restrict data access. Pinterest has hired Facebook's Matt Hogle as global head of small business. Facebook news feed update helps USA users identify fake news. Follow List. Embed List. Apr 06, 2018. Apr 06, 2018. Apr 06, 2018. Apr 06, 2018.

Social Networking 80

Social Networking Wikipedia API Small Business 80