Ignite Social Media

NOVEMBER 4, 2021

In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. But they cannot sue Facebook as Facebook didn’t libel you even if they hosted the words that did.

Facebook 161

Facebook Proposal Hosting Organization 161

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 217

Instagram Strategy Marketing Upcoming 217

agora pulse

JULY 16, 2019

Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening. But don’t let FOMO (fear of missing out) compromise your marketing strategy. Rather than defaulting to publishing on the biggest platforms, find the right channels for your brand. is about a million miles long.

Social Media Management 104

Social Media Management Publishing Social Media Hashtag 104

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? E-mail newsletters and RSS feeds. Cross-network promotion.

Publishing 209

Publishing Module Syndication Badge 209

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. According to Facebook , the Oscars scored a 7.17

Content 317

Content Film Marketing Loyalty 317

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Once you connect your Facebook Ads account, you can see insights in seconds. Facebook Barometer.

Social Media 210

Social Media Tools CPC URL 210

agora pulse

JULY 29, 2020

I f you use Facebook for marketing and advertising, you need Facebook Business Manager. Here’s a guide to what it is, how to use Facebook Business Manager, and how you can benefit from it. Why Should I Use Facebook Business Manager? Manage Facebook marketing and advertising in a single place.

Facebook 154

Facebook How To Notification Instagram 154

Buffer Social

NOVEMBER 23, 2019

Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer , and to share with your social media audience. There are a ton of great newsletters to choose from … almost too many. Simple as that!

Newsletter 52

Newsletter News Resources Project 52

Writtent Blog

MAY 20, 2013

Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Facebook, Twitter, and third-party integration.

Newsletter 103

Newsletter Template Templates Hosting 103

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Track blogs and websites, email, newsletters and all social channels. Be effective.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. Facebook cracks down on link bait and ad farms. Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. — SS. — SS

Google 279

Google Film Instagram News 279

Jon Loomer

JANUARY 21, 2020

One of a Facebook advertiser’s primary goals is to generate quality leads. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Facebook will then show your ads to people most likely to generate leads. If available, an answer will prefill from the user’s Facebook profile.

Facebook 218

Facebook How To Real Estate Template 218

Rebekah Radice

JANUARY 12, 2017

About to abandon Facebook marketing? Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed. You can beat Facebook’s algorithm changes and position your page for optimum exposure.

Engagement 150

Engagement Tips Facebook Marketing 150

agora pulse

FEBRUARY 6, 2020

Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Use this social media marketing checklist to remind you of what to include in every post your team publishes. Platforms like Facebook , Instagram, and Pinterest favor engaging images.).

Social Media 160

Social Media Marketing Hashtag Instagram 160

Jon Loomer

APRIL 12, 2017

Let’s be honest: Facebook makes a ton of freaking updates. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile.

Facebook 167

Facebook How To Newsletter Mobile 167

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Facebook Fan Pages. Content Tool for Social Media – Facebook Fan Pages. Email Newsletters. Content Tool for Social Media – Email Newsletter.

Social Media 264

Social Media Content UGC Curation 264

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Accessing Business Accounts.

Brands 155

Brands Facebook Issues Privacy 155

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? Super-high deliverability rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Owned Media is self-published content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity.

Newsletter 218

Newsletter Project Aggregator Team 218

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Now publish directly to LinkedIn with Vimeo. Facebook growth continues to slow. — SS. — SS.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 108

Team Hubspot Marketing SMS 108

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! What is Facebook Marketing About?

Facebook 259

Facebook Marketing Privacy Class 259

Sherrilynne Starkie

MAY 4, 2013

Or is it a cynical ‘marketing ploy’ to manipulate women as means of delivering shareholder value? For the answer, look to the marketing initiative behind ‘The Axe Effect ’ which promotes Axe-branded deodorants and shower gels, and is also a Unilever brand. This post was originally published on Thornley Fallis. Related articles.

Marketing 295

Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. How Facebook handles breaking news and its life cycle. Undertanding how Facebook handles news content is a priority for communications professionals.

API 150

API YouTube Data News 150

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. I’ll continue publishing the Social Media Messenger after a short hiatus.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

agora pulse

JUNE 19, 2020

Everyone’s wild about Facebook Live right now, but prerecorded video has its own classic power. So, how do you know whether to use Facebook Live or prerecorded video? You know you need to do video as part of your Facebook marketing. You could soon be sending marketing emails via Facebook??Pinterest

Video 114

Video Facebook Skills Social Media 114

Sherrilynne Starkie

DECEMBER 31, 2014

This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. It’s more than blo g posts, white papers and newsletters. It means extending publishing beyond the marketing department to include employees across the organization.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. Sherrilynne Starkie.

Features 230

Features Tools Smart Phone LinkedIn 230

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

Social Media 277

Social Media Tips Marketing Mobile 277