Remove influence

Akamai Marketing

article thumbnail

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research 188
article thumbnail

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

A Facebook page was developed, it wasn’t actively utilized for the short campaign. For ease, we decide to identify influencers who were also bus riders already. Some social media influencers were first-time bus rides. Results: 958,399 Social Impressions. 762 app downloads in 4 days following event. 425 Tweets.

article thumbnail

What's your social currency?

Akamai Marketing

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Its easy to say “I want a Facebook page&# or “I’m opening a company Twitter account&# , but is that really where you should start? Million users on YouTube. Here’s the answer.

Lurker 203
article thumbnail

Tool Tuesday: PostRank Analytics

Akamai Marketing

Optimize Page What I like: Shows primary influencers on different networks in a clean list. What I wish they would improve Influencers aren’t listed in order of number of engagement events. Wish that originating account could be removed from influencers. It isn’t that we need a tool that does everything.

Postrank 134
article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142
article thumbnail

Social Media Complainers – your new BFF's

Akamai Marketing

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.