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| Page 1 of 30 | Previous | Next | WAXING UNLYRICAL APRIL 27, 2011  Influence is Not a Number But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. I’ve written before about why Klout should not be a synonym for influence , and on influence in public relations and social media … so I’m sorry if I’m boring you. | DANNY BROWN JUNE 26, 2012  Social Influencers Are Dead – Long Live the Instigators Social influence. Yep, social influence – and, by association, social influencers – are a hot potato and continue to divide opinion. On the one hand, you have the likes of Klout, Kred, PeerIndex and others allocating scores to you based on your perceived influence, according to their algorithms. The Social Influencer Is Dead – Long Live the Instigators. | | | | | |
| UNSPOKEN JULY 16, 2012 Paradox of Online Influence spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence? | WAXING UNLYRICAL JULY 19, 2012  Why Klout Doesn’t Measure True Influence They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. You just read Why Klout Doesn’t Measure True Influence , originally posted on Waxing UnLyrical , published by Shonali Burke. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. What’s your proof, LaCasse? | SPIN SUCKS SEPTEMBER 6, 2011 Am I Important? Finding Balance in Influence Score Given that, it’s no surprise a new industry has emerged, the “influence measurement&# industry; another way to make us feel more, or less, important. Leading the influence measurement pack is Klout , who will mash up your interactions on Twitter , Facebook , Foursquare , Tumblr , and more, and send it through their algorithm to score you. Yes people, you are now being scored based on the online influence you wield. Influence scores work in the same way. “His&# influence score seems to keep rising. Scores are always controversial. | FIREBELLY AUGUST 20, 2012  Social Media Influencers vs Brand Advocates: 5 Must-Reads How should you approach influencers and advocates on social media? INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED. By Cara Fuggetta Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. Why Online Influencer Outreach is Overrated and How to Fix It. | | | | | | | |
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UNSPOKEN | SUNDAY, OCTOBER 2, 2011  Influence Met Transparency with @Kred
Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Influence is on a scale from 1 – 1000 and measures how you inspire others to drive action. We all have influence – Community Influence. Kred offers you recommendations on how to improve your engagement level, and with whom you can possible engage to increase your level of influence and outreach. Example of Top Community Members: There is no influence without transparency. Kred takes into account your offline influence. MORE >> -
PAMORAMA | THURSDAY, MARCH 14, 2013  Blogs Influence Consumer Spending More Than Social Networks
Blogging breeds community, where influence is born. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing Twitternew survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). But it [.]. MORE >> -
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010  How to Get an Influencer's Attention
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. If nothing else, these influencers will help to share your story with their own audience. contacted a number of influencers to see what grabs their attention. For me, it’s just asking, via email, Twitter, or Facebook. MORE >> -
NET-SAVVY EXECUTIVE | FRIDAY, OCTOBER 5, 2012  Whole Lotta Influence Going On
Do you post snarky comments to Twitter and Facebook? Are you tired of the influence arguments yet? While sitting through a presentation for nonprofits on communicating with online influencers, Heidi Massey got that familiar feeling, so she challenged the speaker, Justin Ware , in the Q&A. Speaking of influence, was there a memo about putting influence startups in Portland? Measurement influence kloutWhat do you do when you disagree with a conference speaker? Do you tune out, start checking email, check the schedule for when the next session starts? MORE >> -
SCOTT GOULD | FRIDAY, FEBRUARY 18, 2011  What on earth IS influence?
Last week Like Minds ran some free events for Social Media Week, one of which was on Social Influence. The participants debated digital influence over and over, bringing their different views of what they considered influence to be and what it looked like. However both our debate on social influence and then this stat that we were the “most influential&# trouble me. Let me explain a bit more and then let’s discuss it: Influence is not measured by numbers. None of the suggestions mentioned above has anything to do with real influence. MORE >> -
- Strength of Community Supersedes Influence GEOFF LIVINGSTON | WEDNESDAY, JANUARY 12, 2011
- The Influence of Technology On Humanity THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 4, 2011
- Reflections on Brand Advocates & Social Influence MINDJUMPERS | FRIDAY, AUGUST 26, 2011
- Scoring social media influence – what’s the story? FRESHNETWORKS | TUESDAY, AUGUST 21, 2012
- Klout coupons for Facebook – will it work? FRESHNETWORKS | WEDNESDAY, JUNE 22, 2011
- Manipulating Influence Scores Makes No Sense at All UNSPOKEN | THURSDAY, OCTOBER 13, 2011
- How Do You Measure Influence? PUSHING SOCIAL | TUESDAY, JANUARY 25, 2011
- Social media and influence: Don’t forget the offline FRESHNETWORKS | WEDNESDAY, MARCH 21, 2012
- Interview with Social Media Influencer: Trey Pennington SOCIAL MEDIA CITIZENS | THURSDAY, MARCH 10, 2011
- The Fight for the Future of Influencer Analytics CONVINCE & CONVERT | SUNDAY, AUGUST 19, 2012
- Identifying influencers using Google+ Ripples FRESHNETWORKS | WEDNESDAY, NOVEMBER 23, 2011
- Why engaging influencers is even more important given recent Twitter research AKAMAI MARKETING | WEDNESDAY, JUNE 15, 2011
- More Influence Hocus-Pocus PAUL GILLIN | FRIDAY, APRIL 13, 2012
- Who Influences You? (Plus, get a free book) | Almost Savvy ALMOST SAVVY | TUESDAY, APRIL 6, 2010
- Peer Index vs. Klout SPIN SUCKS | TUESDAY, MAY 17, 2011
- Influence through Social Media Marketing SOSHABLE | THURSDAY, JULY 12, 2012
- Those Who Influence Me ~ Merry Christmas UNSPOKEN | MONDAY, DECEMBER 24, 2012
- The Most Remarkable People on Social Media Today UNSPOKEN | MONDAY, APRIL 16, 2012
- Identifying, Understanding and Influencing Social Media Users [Infographic] MINDJUMPERS | THURSDAY, JUNE 28, 2012
- Interview with Social Media Influencer: Tamara Littleton SOCIAL MEDIA CITIZENS | THURSDAY, JUNE 9, 2011
- How Fast Company Confused Ego with Influence BRASS TACK THINKING | TUESDAY, JULY 6, 2010
- Influencers- Friend or Stranger? LAUREL PAPWORTH | TUESDAY, SEPTEMBER 21, 2010
- How To Use Influencer Marketing To Launch A New Product THE REALTIME REPORT | THURSDAY, DECEMBER 27, 2012
- Start Your Community With Role Models, Not Influencers SOCIAL MEDIA STRATEGERY | WEDNESDAY, OCTOBER 24, 2012
- How Twitter Amplifies a Customer Attack PAUL GILLIN | THURSDAY, AUGUST 9, 2012
- Big Data, Influencers, Privacy and Other Digital Termites GEOFF LIVINGSTON | WEDNESDAY, JANUARY 30, 2013
- Which tool is best at finding social media influencers? FRESHNETWORKS | THURSDAY, NOVEMBER 25, 2010
- As Much As I Hate To Admit It, Influencers have More Influence SOSHABLE | SATURDAY, OCTOBER 20, 2012
- Can buzz about brands on social media really influence share prices? FRESHNETWORKS | WEDNESDAY, SEPTEMBER 7, 2011
- Interview with Social Media Influencer: Tom H. C. Anderson SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 21, 2011
- How do social media monitoring tools find influencers? FRESHNETWORKS | TUESDAY, NOVEMBER 23, 2010
- What is a social media influencer? FRESHNETWORKS | THURSDAY, NOVEMBER 18, 2010
- 4 steps to finding social media influencers FRESHNETWORKS | FRIDAY, NOVEMBER 19, 2010
- Return on Influence: Harnessing The Power of Social Influencers with Mark Schaefer SOCIALNOMICS | THURSDAY, MAY 31, 2012
- Klout and Kred – Social Influence Comparison AKAMAI MARKETING | MONDAY, JULY 2, 2012
- Interview with a social media influencer: Joost de Valk SOCIAL MEDIA CITIZENS | SUNDAY, FEBRUARY 27, 2011
- 14 step bare-bones guide to influencer outreach JANET FOUTS | MONDAY, OCTOBER 29, 2012
- B2B and B2C Influencer Maps are different WEB METRICS GURU | WEDNESDAY, APRIL 27, 2011
- Want to Influence Bloggers? Stop Begging and Start Blogging ENGAGE | MONDAY, MARCH 4, 2013
- Is Klout On The Way Out? UNSPOKEN | WEDNESDAY, OCTOBER 26, 2011
- An Intelligent Approach to Influence Measurement PAUL GILLIN | MONDAY, AUGUST 6, 2012
- Paradox of Online Influence UNSPOKEN | MONDAY, JULY 16, 2012
- Social Influence, Social Authority and the Growing Social Paradigm IT'S JOSIP NOT JOSEPH | FRIDAY, DECEMBER 3, 2010
- The Nips and Tucks Happening at LinkedIn SPIN SUCKS | MONDAY, OCTOBER 29, 2012
- Want to Identify Online Influencers? Try Traackr WAXING UNLYRICAL | TUESDAY, JUNE 7, 2011
- Klout and the Reality of Return on Influence CONVINCE & CONVERT | TUESDAY, MARCH 6, 2012
- HOW TO: Gain Twitter Influence MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- 2011: Facebook puts all brands on notice SIMON MAINWARING | MONDAY, JANUARY 3, 2011
- Influence, Networking and Building Equity CITIZEN MARKETER 2.1 | WEDNESDAY, JULY 7, 2010
- Why Influence Mining is the Next Gold Rush | social crm | Social. CONVINCE & CONVERT | TUESDAY, AUGUST 10, 2010
- Interview with Social Media Influencer: Dan Schawbel SOCIAL MEDIA CITIZENS | TUESDAY, AUGUST 30, 2011
- The Four Social Strategies Applied to Facebook GEOFF LIVINGSTON | MONDAY, MAY 23, 2011
- HOW TO: Activate Your Brand's Super Influencers MASHABLE.COM | FRIDAY, NOVEMBER 12, 2010
- Influence: The Face of the Facebook Revolution? GEOFF LIVINGSTON | WEDNESDAY, MAY 11, 2011
- Klout vs. the Blogosphere: What does it mean to be influential? EXTANZ | THURSDAY, DECEMBER 16, 2010
- Empire Avenue Goes Beyond Social Influence Measurement into the Realm of Influence Building SOSHABLE | FRIDAY, DECEMBER 21, 2012
- Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina UNSPOKEN | SATURDAY, JUNE 16, 2012
- Influencers report 2010: How to find online influencers FRESHNETWORKS | WEDNESDAY, NOVEMBER 10, 2010
- 45 Ways to Get New Facebook Likers (formerly known as Fans) GRANDMA MARY SHOW | THURSDAY, DECEMBER 23, 2010
- Traackr, social media influence and value for brands FRESHNETWORKS | THURSDAY, JANUARY 6, 2011
- How Social Media Has Changed Public Relations For Brands MINDJUMPERS | TUESDAY, JANUARY 3, 2012
- 10 Tools for Measuring Your Social Media Influence PAMORAMA | SUNDAY, AUGUST 14, 2011
- Interview with Social Media Influencer: Gianfranco Cuzziol SOCIAL MEDIA CITIZENS | THURSDAY, JULY 7, 2011
- Leveraging the Millennialness of Millennials IT'S JOSIP NOT JOSEPH | MONDAY, MAY 16, 2011
- How to Adjust Communication to Motivate and Influence SPIN SUCKS | TUESDAY, SEPTEMBER 27, 2011
- An Open Letter to Facebook TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, APRIL 28, 2010
- A Future Based In Social Influence IT'S JOSIP NOT JOSEPH | THURSDAY, NOVEMBER 25, 2010
- Social media influence and other data Twitter doesn’t share FRESHNETWORKS | THURSDAY, NOVEMBER 18, 2010
- Making Better Decision finding Influencers – Fresh Networks Social Media Influencer Report WEB METRICS GURU | SATURDAY, DECEMBER 4, 2010
- What Is Facebook Becoming? THE RELATIONSHIP ECONOMY | MONDAY, JANUARY 17, 2011
- Interview with Social Media Influencer: Karen Asoyan SOCIAL MEDIA CITIZENS | TUESDAY, MARCH 29, 2011
- How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic] MINDJUMPERS | WEDNESDAY, OCTOBER 3, 2012
- Influence – knowing the value of your customers FRESHNETWORKS | WEDNESDAY, NOVEMBER 10, 2010
- Jim Sterne on social media metrics: reach, influence, sentiment. SOCIAL MEDIA CITIZENS | WEDNESDAY, MARCH 10, 2010
- Klout is Influence JEFF KORHAN | TUESDAY, JUNE 14, 2011
- Freemium Influencer Analysis platform from mPACT WEB METRICS GURU | TUESDAY, MAY 3, 2011
- Influencers vs Advocates in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 28, 2010
- Kred Story offers new insights into social media influence CREATIVE RAMBLINGS | WEDNESDAY, AUGUST 22, 2012
- The Rise of the "Influence" Peddlers NET-SAVVY EXECUTIVE | MONDAY, NOVEMBER 28, 2011
- How to Keep Fans and Influence People on Facebook KIKOLANI | MONDAY, FEBRUARY 7, 2011
- Influence & Industry, the many axes about building a community EXTANZ | THURSDAY, MAY 13, 2010
- Changing Trends in Social Media Can Influence Your Business Model (part II) MINDJUMPERS | FRIDAY, JANUARY 14, 2011
- Facebook, Twitter, YouTube: Strategic Marketing Best Practices PAMORAMA | SUNDAY, AUGUST 5, 2012
- The Best Free (or Cheap) Tools for Blogger and Influencer Outreach ADAM SHERK | TUESDAY, APRIL 30, 2013
- Sparkling feedback on #wbc10 blog influence rank- The sequel EXTANZ | TUESDAY, JULY 13, 2010
- Why Klout and Kred Fail GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 7, 2012
- Measuring Social Influence JEFF ESPOSITO | SUNDAY, AUGUST 14, 2011
- How to Adjust to Facebook’s Changes in the EdgeRank Algorithm MINDJUMPERS | MONDAY, OCTOBER 22, 2012
- Will Celebrities Ever GET Social? UNSPOKEN | MONDAY, APRIL 23, 2012
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