Trending Sources

Facebook Update: New Layout for Business Pages

yMarketingMatters

Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. Let’s hope these (yet again) changes will have a positive impact on our Facebook Pages, our marketing and our busine$$!

Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos  promised by Facebook’s Oculus VR virtual reality subsidiary last month  have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group  and the Help Center. Just take a panorama or use a 360 camera app, then post it to Facebook and we’ll take care of the rest.

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone.  It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Facebook vs. Google+ [infographic]

Mindjumpers

Tweet Singlegain has compiled this infographic that compares Facebook with Google+. From the very beginning of its launch, there has been much debate whether Google+ will be an actual threat to Facebook’s dominance on the social media scene. It seems there are mixed opinions about the functionalities compared to Facebook, and this infographic looks slightly pro-Google in my eyes.

Google 130

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Facebook Testing New Pages Layout?

SocialTimes Facebook

Facebook appears to be testing a new layout for pages. Reader and OneCommand  digital marketing specialist Chris Ruberg  shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens  appears with an altered layout. Facebook had not responded to a request for comment at the time of this post. The profile picture  is smaller.

13 Amazing Facebook Stats [infographic]

Mindjumpers

Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook. Facebook Growth in Numbers.

Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now. Value for Marketers.

Will Facebook Collections Kill Pinterest?

Spin Sucks

Facebook Collections. Facebook is launching what they call “ Collections ,” which allows you to add “want” and “collect” buttons to your images, automatically creating a wish list where you or your friends and family can buy. Facebook Pinterest Social Media beth hayden collections facebook facebook collections pinterest social media today

Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.

Feed 28

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?

Facebook Timeline Coming for Businesses

Spin Sucks

Rumor has it Facebook is rolling out its timeline feature to business pages this month. According to BusinessInsider , the launch will happen on February 29, at the very exclusive Facebook Marketing Conference (oh la la). You could subscribe to my Facebook page and get a little bit more of my warped sense of humor than you do in other places. Happy Valentine’s Day!

How to Build a Marketing Funnel for Facebook Ads

Spin Sucks

Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.

Understanding Facebook EdgeRank [Infographics]

Pamorama

The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing

How to Create and Post a 360-degree Photo on Facebook in the Next 60 Seconds

Ignite Social Media

We all have experienced the buzz and seen the pretty sweet 360 video posts that have been posted to Facebook. Although If you’d like to get a more realistic start in creating and posting 360-degree content – here’s a super-easy way to post fully-functional 360-degree images on your Facebook page in the next 60 seconds. Step 2: Now open your Facebook App on your phone.

5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network

7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Facebook is not your friend. Follow her on Twitter at @pamdyer. Social Media

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. Earlier this month, Facebook took their newfound interest in fostering hyper-engaging content to a new, and arguably even more revolutionary, level. Facebook 360 Video v. Facebook 360 Photos. the frames).

Facebook Rewards Longer Content: Here’s What We Found

Spin Sucks

About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled  Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack  about how to achieve better reach and engagement organically. Both articles talk about how Facebook now rewards you when people stay on your page longer.

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed:  Click   and select Save. Go to Facebook ads manager.

A Facebook Test: The Wheel and Spoke Model Still Works Best

Spin Sucks

This year, Facebook has done quite a bit to reward publishers for keeping fans on their pages versus sending them offsite to a news site or blog. They first said they wanted people to hang out longer so, if you could get them to stay on your Facebook page, you would be rewarded with more organic reach. Facebook Reach is Up; Engagement is Down. By Gini Dietrich. Sort of.

5 Reasons Your Facebook Contest Failed

Firebelly

Not every Facebook contest is a success. Blog Facebook facebook contests Here are five common reasons why they fail. #1: You didn’t promote it If you build it, they will not come. You’ve got to promote your contest. Send emails, put a prominent link on your website, run targeted social ads to raise awareness and drive traffic to your.

Facebook 103

12 Winning Facebook Tactics

Small Business Mavericks

If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Fortunately, for those of us who feel like we are doing the doggie paddle, Search Engine Journal just gave us 12 Facebook Tactics Working Right Now. Cinemagraphs — to quote, “ another future eye-catcher on Facebook, taking utmost advantage of Facebook’s video autoplay.” unliked your page from, or reported as spam.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

How to Love Facebook Live

SocialTimes Facebook

Brands have jumped on Facebook Live  with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Here are some lessons to learn from how brands succeed with Facebook Live. To engage with Facebook Live, you’re going to need to have a tolerance for testing and learning.

Is Facebook Making Us Lonely?

Spin Sucks

Earlier this month, there was an article in   The Atlantic  written about Facebook…and it’s effect on our loneliness. ” Is it the Fault of Facebook? Facebook is closing in on one billion users , as they begin their roadshow for the initial public offering. Some even make the joke their kids have 250 Facebook friends, but no one to go out with them for dinner.

Will Facebook Messenger Chat Bots Replace Humans?

SocialTimes Facebook

As a natural response to Facebook’s push to get more pages to use Messenger  as a platform, brands are developing chat bots  to handle customer service. According to TechCrunch , as many as 10,000 companies are developing chat bots for Facebook Messenger. Dutch airline KLM  has been an early pioneer in using Facebook Messenger for business. How well is this working?

You Are Now Allowed to Use Facebook at Work

Spin Sucks

It’s Facebook. Well, Facebook is in the news again, with several changes they are bringing in the coming months. But one of the most interesting moves since launching long-form content and notes is a new app called Facebook at Work. What is Facebook at Work? Facebook at Work is designed as an internal communication network for companies. By Corina Manea.

How to Schedule a Facebook Post

Harp Interactive

Recently, Facebook added the ability to pre or post schedule posts.and it's free! Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on FacebookHere's how.

How To 101

Optimizing Facebook Pages for Graph Search?

Janet Fouts

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Currently in limited beta release, Facebook Graph Search will allow users to search Facebook about people, places and interests.They’ll also be able to combine those searches for things like: Restaurants my friends like in Seattle. Facebook Social Media Networks Face

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. I’ve also left out the feature and pricing information as this frequently changes. Which News Sites Have the Most Valuable Facebook Pages?

14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

Harp Interactive

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. Read more. ).

Facebook’s Ad-Targeting Options (Infographic)

SocialTimes Facebook

Facebook’s ever-expanding array of ad-targeting  options give advertisers valuable tools, but they can also be overwhelming. Facebook Infographics Ad Targeting advertising Marketing Targeted Ads WordStreamDigital agency WordStream  prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place.

[COMIC] The Facebook Quota

SocMed Sean

While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life. Facebook Featured Humor People Social Media best practices comic comic strip facebook humor privac

The Facebook Dirty Secret

Spin Sucks

Twitter or Facebook ? Twitter is selling and Facebook is marketing. Facebook is marketing. Facebook Brand Pages are one of the biggest marketing deceptions in history. But Facebook has a dirty little secret: They want this failure. Because of Facebook Ads! Facebook has no desire to change this. Today’s guest is written by Howie Goldfarb.

Facebook Changes, Part 2

Ari Herzog

Three weeks ago today I wrote about my Facebook divorce. If you want me to see what’s new with you, either send me a friend request (and I need to know you fairly well to accept that invitation) or enable Facebook following. Related Stories A Facebook Funny Facebook Changes For Me — and You Rethinking Blog Comments. Media Facebook Questions? Thoughts?

Facebook Metrics Update

Janet Fouts

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Facebook Facebook Pages Affinity, Weight and Time decay.