Facebook Debuts 360 Photos
JUNE 9, 2016
The 360-degree photos promised by Facebook’s Oculus VR virtual reality subsidiary last month have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group and the Help Center. Just take a panorama or use a 360 camera app, then post it to Facebook and we’ll take care of the rest.
Facebook Testing New Pages Layout?
JUNE 27, 2016
Facebook appears to be testing a new layout for pages. Reader and OneCommand digital marketing specialist Chris Ruberg shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens appears with an altered layout. Facebook had not responded to a request for comment at the time of this post. The profile picture is smaller.
Facebook Update: New Layout for Business Pages
MARCH 18, 2014
Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. Let’s hope these (yet again) changes will have a positive impact on our Facebook Pages, our marketing and our busine$$!
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
Facebook Reactions – Three Months On
MAY 18, 2016
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now. Value for Marketers.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
How to Love Facebook Live
JUNE 23, 2016
Brands have jumped on Facebook Live with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Here are some lessons to learn from how brands succeed with Facebook Live. To engage with Facebook Live, you’re going to need to have a tolerance for testing and learning.
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Facebook vs. Google+ [infographic]
AUGUST 15, 2011
Tweet Singlegain has compiled this infographic that compares Facebook with Google+. From the very beginning of its launch, there has been much debate whether Google+ will be an actual threat to Facebook’s dominance on the social media scene. It seems there are mixed opinions about the functionalities compared to Facebook, and this infographic looks slightly pro-Google in my eyes.
13 Amazing Facebook Stats [infographic]
AUGUST 19, 2013
Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook. Facebook Growth in Numbers.
How to Build a Marketing Funnel for Facebook Ads
MAY 24, 2016
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.
Will Facebook Collections Kill Pinterest?
OCTOBER 10, 2012
Facebook Collections. Facebook is launching what they call “ Collections ,” which allows you to add “want” and “collect” buttons to your images, automatically creating a wish list where you or your friends and family can buy. Facebook Pinterest Social Media beth hayden collections facebook facebook collections pinterest social media today
Will Facebook Messenger Chat Bots Replace Humans?
MAY 30, 2016
As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. According to TechCrunch , as many as 10,000 companies are developing chat bots for Facebook Messenger. Dutch airline KLM has been an early pioneer in using Facebook Messenger for business. How well is this working?
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?
Facebook Timeline Coming for Businesses
FEBRUARY 14, 2012
Rumor has it Facebook is rolling out its timeline feature to business pages this month. According to BusinessInsider , the launch will happen on February 29, at the very exclusive Facebook Marketing Conference (oh la la). You could subscribe to my Facebook page and get a little bit more of my warped sense of humor than you do in other places. Happy Valentine’s Day!
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing
How I Maintain 20 Percent Organic Reach on Facebook
MAY 25, 2016
How many times have you complained about your Facebook reach? You see, I’ve been experimenting with organic reach on Facebook for the last 5 or 6 months. And, while everyone else seems… The post How I Maintain 20 Percent Organic Reach on Facebook appeared first on Jenn's Trends. Probably more times than you can count. Even I complain about it.
5 Reasons Why Facebook Tabs Are Still Useful
Saying It Social
MARCH 2, 2015
Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network
What Motivates People to Share on Facebook? (Infographics)
JUNE 21, 2016
use social media, and 84 percent of internet users worldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook users seem to favor sharing funny or inspiring content. But what is the real motivation behind what people share on Facebook? More than one-half of all adults in the U.S.
Google Plus versus Facebook? Really…
Direct Marketing Observations
SEPTEMBER 3, 2013
Is it possible that G+ could actually compete with Facebook? Facebook google social media G It’s hard to actually write that in the title. Check out this infographic from Social Annex , what do you think?
7 Ways to Raise Facebook Engagement [Infographic]
JANUARY 31, 2015
Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Facebook is not your friend. Follow her on Twitter at @pamdyer. Social Media
Facebook Rewards Longer Content: Here’s What We Found
AUGUST 18, 2015
About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack about how to achieve better reach and engagement organically. Both articles talk about how Facebook now rewards you when people stay on your page longer.
A Facebook Test: The Wheel and Spoke Model Still Works Best
NOVEMBER 11, 2015
This year, Facebook has done quite a bit to reward publishers for keeping fans on their pages versus sending them offsite to a news site or blog. They first said they wanted people to hang out longer so, if you could get them to stay on your Facebook page, you would be rewarded with more organic reach. Facebook Reach is Up; Engagement is Down. By Gini Dietrich. Sort of.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed: Click and select Save. Go to Facebook ads manager.
12 Winning Facebook Tactics
Small Business Mavericks
MAY 4, 2015
If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Fortunately, for those of us who feel like we are doing the doggie paddle, Search Engine Journal just gave us 12 Facebook Tactics Working Right Now. Cinemagraphs — to quote, “ another future eye-catcher on Facebook, taking utmost advantage of Facebook’s video autoplay.” unliked your page from, or reported as spam.
5 Reasons Your Facebook Contest Failed
JULY 10, 2014
Not every Facebook contest is a success. Blog Facebook facebook contests Here are five common reasons why they fail. #1: You didn’t promote it If you build it, they will not come. You’ve got to promote your contest. Send emails, put a prominent link on your website, run targeted social ads to raise awareness and drive traffic to your.
Is Your CEO on Facebook Live?
JUNE 16, 2016
Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far in 2016, compared with a total of 40 for the full year of 2015. Facebook reaches 45 million people per day with business news. 670 million Facebook users are connected to news pages. Richard Edelman , Edelman.
Facebook Exchange Shutting Down
MAY 25, 2016
Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012 , but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. Readers: Have you experienced any branded content in Facebook Instant Articles? The social network also updated its article style editor to support new coloring, text and spacing features, as well as a real-time preview tool.
Facebook Ad Examples That Convert
JUNE 13, 2016
billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. When you choose an advertising objective in Ads Manager, Facebook will help you create ads that work toward that specific goal.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.
Facebook: Improving Employee Communications?
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. bridge too far?
You Are Now Allowed to Use Facebook at Work
OCTOBER 8, 2015
It’s Facebook. Well, Facebook is in the news again, with several changes they are bringing in the coming months. But one of the most interesting moves since launching long-form content and notes is a new app called Facebook at Work. What is Facebook at Work? Facebook at Work is designed as an internal communication network for companies. By Corina Manea.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.
Is Facebook Making Us Lonely?
MAY 17, 2012
Earlier this month, there was an article in The Atlantic written about Facebook…and it’s effect on our loneliness. ” Is it the Fault of Facebook? Facebook is closing in on one billion users , as they begin their roadshow for the initial public offering. Some even make the joke their kids have 250 Facebook friends, but no one to go out with them for dinner.
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. Read more. ).
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !
How to Master Facebook for Small Business
JUNE 1, 2016
That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. This is exactly what Facebook users crave. Are you maximizing the branding power of the Facebook Fan Page? FacebookCover Photo.
Optimizing Facebook Pages for Graph Search?
JANUARY 21, 2013
It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Currently in limited beta release, Facebook Graph Search will allow users to search Facebook about people, places and interests.They’ll also be able to combine those searches for things like: Restaurants my friends like in Seattle. Facebook Social Media Networks Face