yMarketingMatters

AUGUST 21, 2015

What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is The proliferation of hashtags is truly incredible.

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Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. Facebook Introduces Local Awareness Ads : Local awareness ads makes it easier and more affordable for businesses to find new customers by targeting people nearby with ads.

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Social Media Sentiment Study Advertising 100

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

JUNE 20, 2014

NOTE: Facebook Insights provides important data that shows how your community is interacting with your posts and when your fans are online. You can measure a particular channel, like Facebook or Twitter. Use Google Analytics to see this data by going to Acquisition – Social – Overview. for nurture and eventual conversion.

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Small Business Social Media How To ROI 263

yMarketingMatters

OCTOBER 22, 2014

Just tweet Oprah at @Oprah about your product or get onto the Ellen Show by posting on her Facebook page ! Follow me on Twitter , Facebook , Linkedin , Google+ , and Pinterest. It also allows you to reach out directly to influencers, bloggers, media and journalists to tell your story. They are all available on social media.

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Social Media Small Business Compete Mobile 252

yMarketingMatters

JANUARY 19, 2012

This is how you will turn your casual website or Facebook visitors into ongoing subscribers and fans. This is how you lead your casual website or Facebook visitor to take that call to action: click the link, sign up, register, tell a friend, become a fan! Make every person/client feel special. Trend #4 – Do Email Marketing!

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Trends Marketing Mobile Wireless 279

yMarketingMatters

NOVEMBER 8, 2013

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. Web Searches & Alerts: Simple web searches are a fast easy way to find sources of information for your posts.

Aggregator 251

Aggregator Yahoo Hashtag Syndication 251

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Consumers rely on social media to research and make buying decisions and for customer service issues. This has critical implications for business.

Trends 277

Trends Smart Phone Marketing Mobile 277

yMarketingMatters

NOVEMBER 11, 2013

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. Web Searches & Alerts: Simple web searches are a fast easy way to find sources of information for your posts.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

yMarketingMatters

APRIL 15, 2013

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Social media apps are the most popular ones among mobile device users with Facebook and Twitter being the most highly used.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. How To Create Local Awareness Ads by Facebook.

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Social Media URL iPhone iPad 100

yMarketingMatters

OCTOBER 18, 2015

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Facebook is poised to overtake YouTube…they say. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Facebook vs. YouTube.

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Video Marketing Vimeo YouTube 133

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Consumers rely on social media to research and make buying decisions and for customer service issues. This has critical implications for business.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

APRIL 15, 2013

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Social media apps are the most popular ones among mobile device users with Facebook and Twitter being the most highly used.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

yMarketingMatters

FEBRUARY 10, 2014

Check out this infographic from Digital Insights on social media facts, figures and statistics from 2013: Facebook is still the leading social media network and continues to grow. Here are the latest facts and figures : Facebook now has 1.26 Facebook averages 1.23 There are 128 million daily active Facebook users in the US.

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Social Media Mobile YouTube Social Networking 279

yMarketingMatters

AUGUST 7, 2016

Changes to News Feed Ranking: Facebook announced another change to the algorithm that determines what people see in the news feed. The second Facebook algorithm change considers when people Like or comment on a post. Most Facebook pages probably won’t see much change in reach as a result of these algorithm updates.

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Social Media Reddit Embedding News 100

yMarketingMatters

AUGUST 9, 2015

Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes. Google+ has started rolling out some changes and will continue doing so over the next few months. Great for those who use Google+ daily, and even for those who DON’T have a profile. So there was a lot happening for July!

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Social Media Notification Upcoming YouTube 100

yMarketingMatters

JANUARY 15, 2017

Facebook : To use a hashtag on Facebook, all you have to do is publish a Facebook post to your Page or timeline that includes the hashtag. Be sure your post is public if you want people other than your Facebook friends to be able to find it. https://www.hashtracking.com.

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Hashtag Social Media How To Marketing 100

yMarketingMatters

OCTOBER 1, 2014

Facebook Updates News Feed: Facebook now shows more timely stories from friends and pages. You can also save multiple links and tagged Pages in posts: Facebook Stops Personal Promoted Posts from Personal Profiles : Did you notice? Pretty cool and useful!

News 239

News Social Media Feed Feedly 239

yMarketingMatters

JUNE 2, 2011

There are a ton of tools out there – free and paid – to manage your daily social media activity. I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner.

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Tools Social Media Marketing Activities 279

yMarketingMatters

NOVEMBER 2, 2015

Facebook Rolls Out Search FYI : Facebook offers a new search function that allows users to search for topics of interest from posts around the world. Per Google there are now more searches using mobile devices than on desktops, including laptops. Below are some of the most exciting updates that happened in October.

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Social Media Mobile YouTube Collaboration 100

yMarketingMatters

NOVEMBER 2, 2015

Facebook Rolls Out Search FYI : Facebook offers a new search function that allows users to search for topics of interest from posts around the world. Per Google there are now more searches using mobile devices than on desktops, including laptops. Below are some of the most exciting updates that happened in October.

Social Media 100

Social Media Mobile YouTube Collaboration 100

yMarketingMatters

FEBRUARY 28, 2016

Being on Google My Business is a Must. 1. Google has integrated social media data into its organic search engine algorithm and to date, organic rankings may now rely on up to 70 percent on social media. Google considers activities such as social engagement, comments, and website visits to be ranking factors. Pew Research ).

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Social Media Marketing Mobile B2B 100

yMarketingMatters

JANUARY 27, 2014

, I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Remember that Google+ IS Google!

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Google URL Real Estate Statistics 275

yMarketingMatters

AUGUST 9, 2013

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags. Hashtag Etiquette on Facebook.

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Hashtag Facebook Privacy URL 254

yMarketingMatters

MAY 14, 2013

Every time your content is liked on Facebook, tweeted on Twitter, +1′ed on Google+ or shared on LinkedIn, it gets a stamp of approval—boosting its reach along with your website traffic, lead generation and search engine optimization. This should be among your top marketing objectives.

Social Media 243

Social Media Content Tips Case Study 243

yMarketingMatters

AUGUST 13, 2013

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags. Hashtag Etiquette on Facebook.

Hashtag 100

Hashtag Facebook Privacy URL 100

yMarketingMatters

NOVEMBER 29, 2014

Just break down your blog into many different mini posts for Facebook, Twitter, Linkedin or other social media profiles. Google LOVES blogs – it’s new fresh unique content that Google loves to serve up in search results! Facebook and Google+ are more conversational. Facebook, Linkedin, Google+: 1-2 posts.

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Social Media Content Tweetdeck How To 243

yMarketingMatters

MARCH 27, 2016

Being on Google My Business is a Must. Here is a quick snapshot of each channel to help you: Facebook is #1: Facebook will continue to be the dominant social media platform in 2016. There have been rumblings that Facebook is losing some traction among a younger audience, causing it to skew a bit older. More stats here.

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Social Media Mobile Marketing YouTube 100

yMarketingMatters

JUNE 5, 2015

Facebook Supports GIF. Since GIFs are back and all the other major services are using it, Facebook had to jump back on the bandwagon. Facebook Carousel Ad Format Now Available for Mobile. Facebook introduced carousel format Facebook ads last year, and due to its success they have to extend the ad format to mobile ads as well.

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Social Media Mobile Analytics LinkedIn 100

yMarketingMatters

SEPTEMBER 4, 2015

Facebook Updates. As people consider reaching out to businesses on Facebook through messages, they can now identify Pages that are very responsive to private messages. GiPHY FOR MESSENGER enables you to chat using animated GIFs inside the Facebook Messenger. Let’s dive in! Fun, right? Download it from the App Store here.

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Social Media Badge HootSuite Tweetdeck 100

yMarketingMatters

MARCH 9, 2016

Facebook Introduces Reactions: Users have complained for years that they found the “Like” button lacking, and Facebook listened. Facebook new reaction buttons. Read this insightful post about What Facebook Reactions Mean for Your Brand. Facebook’s New Video Ad Feature: Automated Captioning.

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Social Media Mobile Metrics Library 100