Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 119

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. Throughout quarantine, social gave brands a direct line to their customers.

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Strategy Retail Marketing How To 133

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. Cast a wider net. React in real time.

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Social Media Sentiment Survey Marketing 114

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An example of this is how Spotify uses machine learning to improve content recommendations. What is AI-driven customer experience?

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Sentiment Analysis Patterns Price 103

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. 3 social commerce examples you can learn from. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

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Examples Tips Patterns Instagram 132

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it.

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Social Media Sentiment Data Team 124

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true. But so is transparency.

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Report Atlassian Brands Sentiment 65

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Chatbots save retailers time and money by allowing them to customers at any time. This is a major time and money-saver for online retailers.

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FAQ Retail Overview Loyalty 120

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

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Conversation Strategy Social Media Marketing 99

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

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B2B Marketing Metrics Survey 101

Sprout Social

MAY 18, 2020

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? From January to mid-May, the conversation around retail generated over 6.1 Not everyone is ready to reopen.

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Conversation Retail Sentiment Education 106

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. As some countries begin to open their retail establishments, brands have an opportunity to turn these one-time buyers into loyal customers. Especially in difficult times, marketers need to prove the ROI on all activities.

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Influencer Trends Marketing Authentication 73

Keyhole.co

NOVEMBER 7, 2023

For example, let’s say your brand is selling creatine supplements. Here’s a brief example: Your latest campaign used the branded hashtag #EcoStride for your line of eco-friendly sneakers. Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals.

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Hashtag Analysis Twitter Sentiment 52

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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Metrics Marketing Class ROI 195

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. What are brand safety tools?

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Reputation Tools Brands How To 130

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. 4 practical examples of conversational AI Common challenges with AI conversation tools What is conversational AI? But that’s just the beginning. How does conversational AI work?

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Conversation FAQ Sentiment Banking 78

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. 3 social commerce examples you can learn from. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

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Retail Instagram Buy Social Media 139

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Tip: You can use Keyhole’s sentiment analysis to see if a brand’s mention creates a positive, negative, or neutral impression. Are they well-respected in the industry?

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Social Media Strategy How To Analysis 52

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Behaviors include everything from life events, payment and device preferences, and retail spending.

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Facebook Sample Samples Sentiment 107

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

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Strategy Metrics Hubspot Retail 142

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

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B2B Social Media Brands Hubspot 150

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Fans beget more fans.

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Strategy Brands Hubspot Survey 130

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

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Tools B2B Sentiment Notification 116

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. With Google Trends, for example, you can explore what people are searching for around the world and the top search terms and questions related to that topic.

Content 130

Content Trends How To Exercises 130

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. UGC is a persuasive form of free advertising.

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Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

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Brands Fashion Eventful Hosting 98

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. A SMART goal example for customer experience could be: To increase our NPS score by a full point this quarter. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services.

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Template Templates Strategy HootSuite 77

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

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Content Meeting Process Sentiment 144

The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. However, despite companies’ sentiments, many would be better off staying at home. For many retailers, trade promotion can be an important money maker or a profit landfill.

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Retail Nielsen ROI Sentiment 79

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. This is a common collection method for online retailers.

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Data Survey How To Review 124

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. It includes an analysis of context, sentiment, and the overall customer experience.

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Social Media UGC Content Loyalty 52

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. This example shows how much they’ve grown while staying true to their vision by repurposing a popular social post format.

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Strategy How To Hashtag Team 114

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. We’ll show you a few examples of what can be done but first here’s a quick look at what you can see at street level: Example of a street level geo-located tweet during this year’s Wimbledon tennis tournament. Tastes vary, no doubt about it.

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Sentiment Reputation Fashion Campaign 60

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. You can read more from Danny at his award-winning marketing blog , or follow him on Twitter at @DannyBrown. Speaking comes naturally. Yes please!

Social Media 204

Social Media Issues Sentiment Banking 204

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Marketers should ideally utilize a combination of technologies and practices to truly connect with their target communities and drive sales.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Platform Social Media Tumblr Reddit 118

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

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Engagement How To Metrics Loyalty 90