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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. 1. That made Twitter’s rebranding a real open goal for marketers.

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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. University of Nebraska-Lincoln.

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memes are one of those things. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Memes are also perfect for use on social sites.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Meme, Myself, and I: A Brand’s Guide to Using Memes

Ignite Social Media

Just take a scroll through Facebook and Twitter, and you’re guaranteed to find a post that immediately makes you LOL and then tag your best friend. One of those funny posts is likely to be a meme, which feels like the world’s largest inside joke. Read on for the rules of posting when it comes to memes. Timeliness.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. Elon Musk Rebrands Twitter After ambiguously tweeting — or “posting,” we guess — a solitary letter “X” in April, Musk followed up a couple of months later by revealing that Twitter had been renamed after the 24th letter in the alphabet.

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The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. Memes included. Memes are … Relatable.

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