article thumbnail

Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Brand sentiment. What is social media monitoring? Social ROI.

article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Examples include the number of followers, likes, or comments on social media posts. Use Hootsuite to see what’s working and where to improve performance.

Metrics 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter? Sometimes, they have enormous resources at their disposal.

article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring.

article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. Some good options here are BrandMentions , Brand24 , Hootsuite, and Mention.

Sentiment 142
article thumbnail

13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

And then learn how you can use Hootsuite to measure results. For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. See how Later compares to Hootsuite.

Hashtag 92
article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.