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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. Quick Refresh.

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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

You may want to target your most valuable website visitors with Facebook ads. When you do, this is the type of targeting that you should use. Facebook isn’t perfectly clear on this point, but it would be consistent. What you use here depends on what type of audience you’re trying to create. Take a look!

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Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On

Jon Loomer

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. Here’s an example for Tragedy or Conflict. Here’s an example for Audience Network.

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Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. We’ll have options of URL, Referring Domain, and Event Parameters. Personally, I have doubts about Facebook doing this automatically.

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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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