article thumbnail

Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. A Share, for example, can lead to many more people seeing your post. Engagement Score.

Metrics 214
article thumbnail

What Happened to the Custom Form Type for Facebook Lead Ads?

Jon Loomer

Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. Here’s what I think happened… Custom Form Type is Now Rich Creative Once I heard that the Custom form type was missing, I immediately checked to see if I had it.

Types 169
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

Types 145
article thumbnail

10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Source: Facebook ).

Examples 226
article thumbnail

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. Check out these ten examples of TikTok content for higher education: 1. That’s a very different audience to, say, Facebook, where the largest audience segment is men aged 25 to 34.

Education 165
article thumbnail

Big Update to Facebook Ads Lead Forms

Jon Loomer

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. When you create a lead form, you will know that you have this update if you have the “Custom” form type. Let’s go through what is new (see “Final Product”).

Facebook 209
article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.