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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics.

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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. Let’s provide an example. It was an old habit.

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.

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5 Reasons Why Your Facebook Conversion Numbers Are Wrong

Jon Loomer

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

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4 Ways to Embed Facebook Posts and Page Features on Your Site

Sprout Social

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

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5 Reasons Why Your Facebook Conversion Numbers Are Wrong

Jon Loomer

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

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Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. The Facebook campaign by itself may have done fine.

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