Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Here’s a visual example of a Reel I’ve published… Objective.

Instagram 199

Instagram Facebook CPM Feed 199

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. Publishers who install the Facebook pixel (a unique snippet of code) to their website can track and optimize for specific events that occur on their website using Facebook ads.

Eventful 215

Eventful Facebook How To Conversation 215

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. It needs to work.

Facebook 213

Facebook Policies Issues Reputation 213

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Plus, Pinterest has buy buttons. billion users.

Template 52

Template Templates Examples Social Media 52

Hootsuite

APRIL 26, 2021

Google My Business has a messaging feature that is much like Facebook Messenger — it makes it easy for customers to reach out to your brand and ask a question or voice a concern. Google My Business welcome message examples. Bonus: Google My Business Messaging welcome message examples. Example 1: Google Merchandise Store.

Examples 122

Examples Google HootSuite Notification 122

Jon Loomer

MAY 2, 2022

But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. Let’s provide an example. When I publish a new blog post, I’ll create a website custom audience of everyone who read it. There are a couple of specific examples of this.

URL 197

URL Facebook Training Examples 197

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) Learn more here. Fourteen hours.

Examples 142

Examples Campaign Tips UGC 142

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? The examples above are abrupt and reactive. A Slow Burn approach is built into your strategy from the moment you publish an ad set.

Strategy 178

Strategy Facebook Cost Campaign 178

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Eventful 201

Eventful Facebook Conversation Advertising 201

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

Facebook 213

Facebook Engagement Advertising Types 213

agora pulse

NOVEMBER 27, 2019

There is some hope that Instagram will release API functionality that permits direct publishing and scheduling of Instagram Stories via third-party tools—but that’s not an option today. Publish And Schedule Instagram Story Content. You can also publish and schedule Story content via push notifications. No scheduling.)

Publishing 105

Publishing Instagram Notification API 105

agora pulse

FEBRUARY 15, 2018

I have tons of space for an elaborate intro, but let me cut to the chase because I’m so unbelievably excited: Instagram direct publishing is now available on Agorapulse. You need to tell Instagram (and their parent Facebook) that you want to use Agorapulse to post directly on your behalf. In this example, Instagram is your mom.).

Publishing 129

Publishing Instagram API Social Media Management 129

Social Media Today

AUGUST 18, 2021

The guide provides advice, examples and explainers to help advertisers align with key shifts.

Publishing 160

Publishing Advertising Facebook Examples 160

Jon Loomer

MAY 9, 2022

The one limitation of Creative Hub is that not all formats are available ( lead forms and Instant Experience, for example). This can get complicated when you publish other ads since you’ll need to make sure to keep that ad in draft. But, of course, you’ll be able to create any ad format in this case.

How To 195

How To Facebook Advertising Review 195

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun.

Facebook 208

Facebook Report Campaign Apple 208

Jon Loomer

APRIL 12, 2023

If you’ve been a Facebook advertiser for a while, you’ve heard this more times than you can count. Do not touch a Facebook ad that’s working. My example is a lead ads campaign. Review before publishing. The post Do Not Touch a Facebook Ad That’s Working appeared first on Jon Loomer Digital.

Facebook 177

Facebook Advertising Campaign Cost 177

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Jon Loomer

SEPTEMBER 18, 2019

Facebook marketers are always looking for ways to create content that people actually want to engage with. Facebook video polls could be a great solution. Let’s take a closer look at an example of a Facebook video poll and how you can set one up yourself… Example of a Video Poll. Click “Save.”

Video 167

Video Facebook Publishing Organization 167

Jon Loomer

NOVEMBER 12, 2019

Today, let’s take a closer look at this as it relates to Facebook lead ads. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. As you can see in the screengrab above, Facebook limits the audience of your lead ad form to “restricted” by default. Lead Ads Distribution.

Organization 159

Organization Facebook Report Advertising 159

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Save your new tag and publish your changes.

Facebook 204

Facebook WordPress Eventful URL 204

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Here’s an example of a URL with parameters (parameters start with the “?”). Let’s assume we added these parameters to the URL of a Facebook ad. One tool available is URL parameters.

URL 210

URL Facebook How To Analytics 210

SocMed Sean

JUNE 16, 2017

As an example, I wrote an article a while back testing different methods of posting photos from a desktop photo to Instagram. I received an email from a subscriber asked a great question: Hi Sean – I’m trying my darndest to figure out how to post a tweet on my Facebook timeline. Some worked…some didn’t.

Facebook 254

Facebook URL Questions Publishing 254

Jon Loomer

APRIL 14, 2020

Yesterday, I walked you through how I conduct interview-style Facebook Live sessions using BeLive. Today, I wanted to show you how I set up and conduct webinar-style Facebook Live sessions for my private community. Setting Up a Facebook Live with Ecamm Live. Scheduling a Facebook Live using Ecamm Live is really easy.

Vimeo 217

Vimeo Facebook Groups Groups 217

Jon Loomer

JANUARY 21, 2020

One of a Facebook advertiser’s primary goals is to generate quality leads. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Facebook will then show your ads to people most likely to generate leads. If available, an answer will prefill from the user’s Facebook profile.

Facebook 218

Facebook How To Real Estate Template 218

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 130

Communities Engagement Facebook Authentication 130

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

Publishing 209

Publishing Module Syndication Badge 209

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Facebook only reported on 133 link clicks. But, guess what?

Organization 212

Organization Conversation Facebook Metrics 212

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Default Page.

Facebook 161

Facebook Marketing Aggregator URL 161

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

Later

MAY 26, 2021

You can now plan, schedule, and automatically publish your LinkedIn posts with Later, and it’s 100% free. For example, you can quickly crop your images to the perfect aspect ratio for LinkedIn, and create “saved caption” templates to save your most commonly used hashtags. Ready to level-up your LinkedIn strategy?

LinkedIn 67

LinkedIn Publishing How To Notification 67

BeingOptimist

OCTOBER 21, 2019

Today in this article, I would let you know the 5 best ad networks for small publishers and new bloggers through which you can easily monetize your blog. For example, to apply for Adsense, your domain should be above 6 months old, and there should be minimum organic traffic coming to your blog. Also read, Google Adsense Tutorial.

Adsense 107

Adsense Publishing CPM CPA 107

Jon Loomer

OCTOBER 18, 2019

During the past week, I’ve received multiple complaints from marketers who are currently unable to schedule their Facebook Page posts. As you can see in the screenshot above, I can only publish now, backdate, or save the post as a draft. In the example above, you saw that I could save my post as a draft.

Facebook 125

Facebook Publishing Issues Tools 125

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

Engagement 148

Engagement Video Facebook How To 148

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How effective are the Facebook ad campaigns that you’re running? Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167