Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Influencer marketing tools for social listening. Influencer marketing tools for identification.

Influencer 107

Influencer Tools Marketing Software 107

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The Benefits of Listening. Brandwatch. .

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Tools B2B Sentiment Notification 116

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MARCH 28, 2024

Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out. From leveraging built-in LinkedIn tools to browser extensions to third-party social media management platforms, here are the primary methods for generating LinkedIn hashtag analytics.

Hashtag 95

Hashtag Analytics LinkedIn Content 95

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. It’s time to start getting other departments jazzed about the power of social listening tools. . Is sentiment trending up or down?

Tools 86

Tools Sentiment How To Team 86

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. How does our sentiment compare to theirs? Did they launch a new product?

Social Media 73

Social Media Banking Brands Sentiment 73

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy.

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 90

Sentiment Analysis Tools API 90

Sprout Social

SEPTEMBER 18, 2023

Take into consideration the cost of tools, resources, employees and contractors. Use the right technology Including the right tech tools in every digital marketing budget is a no-brainer. More and more marketers are investing in tools and technologies to get the most out of their time and efforts.

Marketing 124

Marketing How To Sample Samples 124

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

Template 134

Template Templates Social Media Tips 134

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Reputation management. Event monitoring.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Sprout Social

JANUARY 19, 2021

As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience. Here at Sprout Social, that’s exactly what we help our customers do. Social listening is a prime example of this concept.

Data 89

Data Sentiment API Analysis 89

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights. Employer brand.

Skills 122

Skills Sentiment Team Press Release 122

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Learn how your audience feels about your brand using sentiment analysis.

Data 118

Data Metrics Sentiment Analytics 118

Sprout Social

NOVEMBER 3, 2022

Think of this as your official communication channel–the way you keep your audience informed on the latest and greatest from your organization, manage current events or crisis communications and effectively answer service-related questions or address concerns. Leaders also need to define the roles of their social media teams.

Marketing 107

Marketing Team Social Media Skills 107

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 122

How To Social Media Management Metrics Team 122

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Proactively plan for crisis management.

Statistics 102

Statistics Skills Analytics Press Release 102

Sprout Social

JUNE 7, 2022

Beyond that, here are the three main reasons social needs to be included in your IPO strategy: 1. It’s a key tool for investor relations. Social media doesn’t just move markets on its own. This example shows how much they’ve grown while staying true to their vision by repurposing a popular social post format.

Strategy 108

Strategy How To Hashtag Team 108

agora pulse

SEPTEMBER 21, 2019

Influencer relationships are a powerful marketing tool, which explains why brands are willing to spend money on them. Celebrity influencer Kylie Jenner makes an estimated $1 million per Instagram post and fellow celebrities like Selena Gomez and Kim Kardashian have been known to make several hundred thousand dollars per social media post.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Influencer relationships are a powerful marketing tool, which explains why brands are willing to spend money on them. Celebrity influencer Kylie Jenner makes an estimated $1 million per Instagram post and fellow celebrities like Selena Gomez and Kim Kardashian have been known to make several hundred thousand dollars per social media post.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 142

Social Media Metrics Data Team 142

agora pulse

OCTOBER 9, 2018

A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. You can create saved replies natively in Facebook, but if you use a tool like Agorapulse, you can create and use saved replies in Facebook, LinkedIn, Twitter and Instagram! Questions about events.

Eventful 109

Eventful Social Media Management Conference Types 109

Sprout Social

MAY 26, 2020

Being even more Facebook literate might include knowing how to schedule or boost posts, attract followers, create events and/or work with influencers. Yet, many people don’t have the tools to acquire it. One of the best ways to understand digital tools, of course, is to use them. Digital literacy gaps affect messaging.

Marketing 138

Marketing Class Skills Trends 138

Razor Social

MAY 15, 2019

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

Influencer 104

Influencer Social Media How To Campaign 104

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Listening is just as important as sharing on social media Click To Tweet. The same can be said for monitoring tools.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. BrandMentions 5.

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social.

Sports 103

Sports Communities Sentiment Team 103

The Social Media Hat

AUGUST 3, 2016

You could also use a tool like CoSchedule to customize your link displays. PromoRepublic , in addition, allows you to customize your image, headline, text and link appearance in a post scheduled in the tool. Read the Social Media Weekly Digest for August. They said the headline had a positive sentiment. Don't know?

Social Media 60

Social Media Health Care Content Tips 60

Sprout Social

SEPTEMBER 14, 2023

Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. So much so that 36% of consumers say they’ll share a negative experience with friends and family if a brand takes too long to respond, according to The 2022 Sprout Social Index™.

Strategy 116

Strategy Brands Content UGC 116

Sprout Social

MARCH 17, 2020

Essential tools available on all Sprout plans. In this section, we will cover three tools we believe are critical to a team or individual’s workflow during times of uncertainty, all of which are available on all Sprout plans: Pause All (found under Publishing Settings). Sprout’s mobile apps (available on iOS and Android ).

Features 93

Features Brands Library Team 93

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate.

ROI 99

ROI Analytics Influencer Campaign 99

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Media: Tuesdays through Thursdays Worst days to post on TikTok for Media: Saturdays Engagement in the media and entertainment industry peaks on TikTok. Media businesses can expect consistently high engagement nearly every day between 6 and 11 a.m. which would still be ideal times to post.

Tourism 103

Tourism Travel Education Engagement 103

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more.

Strategy 141

Strategy Metrics Hubspot Retail 141

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Growth marketers.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67