Webbiquity SMM
JANUARY 2, 2013
Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). The Backup List ).
Akamai Marketing
DECEMBER 22, 2011
I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. By the end of 2012, we’ll start to see some beginnings of what makes up social ROI.
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Webbiquity SMM
MAY 10, 2011
On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Speaking at an event? Social media is a great way to make more in-real-life contacts.
Koka Sexton
MARCH 2, 2011
After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.
Convince & Convert
SEPTEMBER 7, 2010
More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.
Jeff Esposito
JANUARY 5, 2012
For me it is vegging out in front of the TV watching the Wild Card round of the NFL playoffs waiting to see who the Ravens will take on next weekend and catching an outdoor college hockey game or two at the Frozen Fenway event. Hell it has an identity crisis and if it were a child in school, we’d all be bullies.
Convince & Convert
MAY 4, 2010
As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Change takes time.
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