Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Strategy Social CRM Company 118

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? . These patterns are intriguing.

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto. Is the criticism fair?

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

MARCH 3, 2010

Think Different Here’s 6 ways to differentiate agency social media services: 1. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 20, 2010

This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. It’s this focus on “media&# rather than “social&# that could doom this industry eventually. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

JULY 28, 2010

Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. .&# Not found.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Consider a company like Kodak.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Be where your customers are.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. What do you think? link] jaybaer I agree Danny. Thanks for the kind words. Means a lot to me.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

JULY 14, 2010

I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man. Great post via @jaybaer [link] [link] membershipjedi Thanks for taking the time to comment Mark.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

AUGUST 31, 2010

Is a few back and forth interactions at a cocktail party or local event considered conversation? While most companies are trying really hard to keep up, sometimes responses, sharing, engaging, etc. slips through the cracks. I’d think so. Just a thought.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But I think that we must understand that all social media sites do not work for every industry.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

FEBRUARY 9, 2010

You can see alot of this in the 'green living' industry – folks call it greenwashing. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] You can start with the 5 step process for social media success.

Social Media 166

Social Media Strategy Social CRM Consultant 166

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Many citations to the article discuss this and its effectiveness in the hospitality industry. Thanks for the link.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. I can carry my persona across multiple sites and that persona ties back to a social network site.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. I can carry my persona across multiple sites and that persona ties back to a social network site.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 25, 2010

If you were Starbucks, how would you take advantage of this new network? I would posit that Facebook has much more competition than the Ad Industry, Social Media Industry, or people scared of Facebook’s growth would have us think. link] [link] Gregg Morris #LocationBased social networks w/value.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Donald Trump gets it right on The Apprentice, when he demands critical thinking on the spot.

Social Media 116

Social Media Strategy RFP Social CRM 116

Techipedia: Tamar Weinberg

JUNE 23, 2010

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?)

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. Social is obviously going to be a huge part moving forward, and I believe mobile will as well.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 2, 2010

I simply cannot imagine working in an industry where status quo was the norm. Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. Social media is just that, social. I love change.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

APRIL 27, 2010

Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. [link] (who's your Randy?)

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette. See you next year.

Social Media 128

Social Media Strategy Conference Eventful 128

Convince & Convert

JUNE 28, 2010

The same person doing strategy, content development, responding to consumer feedback on the fly, reporting and analysis on multiple clients in potentially wildly different industries/verticals across, potentially, multiple disciplines of online marketing (search, social, display, email).

Social Media 128

Social Media Strategy Report Buy 128

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow.

Social Media 120

Social Media Strategy Mobile Consultant 120