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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Then there is matter of tools.

Survey 231
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Why it’s time to break up with your biannual brand survey

Sprout Social

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. LinkedIn Brand Lift Tests. Evaluating brand health—why traditional survey methods are not enough.

Survey 93
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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. pic.twitter.com/VWrYyt0cKp.

Research 144
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Let’s Get Real… Does Your Content Convert?

Pam Moore

This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit! I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently.

Content 164
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. People join private Facebook Groups or forums to meet and talk with other like-minded people. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

HootSuite 120
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31 free social media templates that will elevate your workflows

Sprout Social

LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 5. Get the templates 16.

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Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows). Share this on LinkedIn. Provide customer support.