Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. As Brian Solis has written about a lot, social optimization needs to be simple. How are you integrating social media into other programs? clintonbon Love the example you put forth, great post!

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Buzz Marketing for Technology

JUNE 27, 2008

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

How To 100

How To Repository FAQ Aggregator 100

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Well, I’ll try to keep the answer short because complete answer is a long one. Is the same true in adoption of new technologies? Great question.

Social Media 116

Social Media Strategy Consultant ROI 116

Buzz Marketing for Technology

JUNE 27, 2008

Find Missing Links in your Social Networks with MyBlogLog Connector. Use Connector to fill in the gaps in your personal social network. For an example of what we can find, check out this search for knitting. MyBlogLog will post those events and make them part of your New with Me page. The MyBlogLog Blog.

Yahoo 100

Yahoo Google Reader Flickr Widget 100

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Case Study Strategy Study 125

Hootsuite

JUNE 20, 2022

For example, you could use ‘AND’ to search for two search terms at the same time. For example, if you own a house plant store, you could use this search command to find the top-performing Facebook Pages and Groups about house plants: 2. Broadcasting an event. How do these work? How to do it: 1. Making a big announcement.

Tips 145

Tips HootSuite Badge Facebook 145

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. link] ethan Hi Jay, Thank you for the review.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Transparency is a brand currency on the social web. Why Am I sharing This?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JUNE 17, 2010

link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Numbers can both have value and be deceptive.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 27, 2010

I have 4 regular monthly guest posters on SocialFishing, one for each week of the month, each having a particular angle to discuss regarding social media and associations/nonprofits, and it's rounded out the blog really beautifully. Made it better than we could ever do on our own!

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 19, 2010

Plus, event invites, and photos in which you’re tagged. I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Hootsuite

FEBRUARY 27, 2023

It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. Like most social networks, LinkedIn has a search engine and an algorithm , meaning you’ll be competing for attention with other businesses using the platform. Absolutely!

SEO 110

SEO LinkedIn Tips URL 110

Hootsuite

MARCH 20, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving.

Engagement 95

Engagement Analytics Meme Instagram 95

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto. As always – great piece Jay.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink. I recognized a fellow who I'd bumped into before at other events. “You know what I do when I go to a networking event?&#

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Todd Defren and Dell have both shared excellent examples to build from.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? My take on this on my blog @ [link] 2. Re: the Diesel-cam.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JUNE 3, 2010

How coincidental that these two events are such perfect contrasts, and happened within days of each other… [link] Marcel Dezentjé 'What BP Can Learn from Umpire Jim Joyce' Over 'met de billen bloot gaan' – [link] [link] Mike Stenger Abso-freakin-lutely Jay! jefflogden You are so right, Jay.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

MARCH 23, 2010

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. That would be a fun discussion, right?

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. RK : Measuring social media’s direct impact on sales. I built my network on chicken appetizers and Bud Light. Every week. Only time will tell.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. Here's to fresh starts and growing new roots in good soil!

Social Media 115

Social Media Strategy Travel Team 115

Hootsuite

JUNE 15, 2023

True social recruiting is all about proactively searching for top talent and building your brand as an employer people want to work for. How to build a strong social recruiting strategy: 7 steps 1. Be active on the right social networks You don’t need to use a specific social platform to succeed.

HootSuite 93

HootSuite How To Hashtag Applications 93

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 3, 2010

Think Different Here’s 6 ways to differentiate agency social media services: 1. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Hootsuite

AUGUST 13, 2020

Commenting on current events and trends in a way that ties in your brand is an opportunity to instantly connect with an audience in a timely way. big sporting events, holidays, or viral memes can all be great excuses for a post. When a FAQ comes your way, you’ll be at the ready with a thoughtful, informative response.

Engagement 145

Engagement Social Media How To HootSuite 145

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JUNE 22, 2010

You have to commit to social media for the long haul to see the benefits. jaybaer wants to know Do You Believe? At present we're seeing people dabble without a strong PR / Communications strategy behind them. You also know how to measure your ROI effectively. Good luck converting the masses !

Social Media 130

Social Media B2B Company Consultant 130