Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Hosting 90

Hosting Eventful Tips Training 90

Socially Sorted

NOVEMBER 28, 2019

If you're searching for Black Friday Software Deals for Marketers in 2019 – you're in the right place. The post Cool Black Friday Software Deals for Marketers appeared first on Socially Sorted. And Cyber Monday too! Get ready. // Read More.

Software 107

Software Marketing Eventful Tools 107

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Eventful 90

Eventful Tips Training Authentication 90

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. presentation downloads, session video) after the event. Lots of things.

Team 160

Team Marketing B2B Eventful 160

Jon Loomer

FEBRUARY 7, 2024

Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication. Are you passing events via both the Meta pixel and Conversions API ? Are you passing events via both the Meta pixel and Conversions API ? Check Event Location.

Report 174

Report Sample Samples API 174

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 101

Analysis Sentiment Marketing How To 101

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Convince & Convert

SEPTEMBER 12, 2014

The tick tock until the big content marketing software shakeup is under way. » Content Marketing angel investing content marketing predictions content marketing software content marketing trends content marketing world investment Social Business social media software social media strategy'

Content 163

Content Marketing Software Curation 163

The Realtime Report

FEBRUARY 24, 2020

How to Succeed in Marketing. The right marketing strategies are vital for any business to succeed. Whether you manage a business or have a role within the marketing sector, you must be able to utilize the best resources available to implement your marketing tactics. Original Campaigns. Social Media.

How To 135

How To Marketing Resources Campaign 135

Ari Herzog

NOVEMBER 17, 2011

You won’t be asked to download any software or visit any other websites. If you are inspired to add a comment with your thoughts, please visit Introducing Vokle and Seeking Your Participation in a Live Video Event in your browser. Ari Herzog provides social media marketing and editorial services. Thank you for reading!

Eventful 125

Eventful Video Embedding Newsletter 125

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Buffer Social

NOVEMBER 29, 2016

How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? This episode is available on: iTunes.

Eventful 40

Eventful Communities Strategy Conference 40

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110

The Realtime Report

MAY 21, 2021

But with Covid now almost behind us, this could be a great opportunity to enter the market as people are hungry to get back to live events. These events are where people can come together and network with each other and build strong relationships. Describe what the perfect event would look like if there were no restrictions.

Conference 91

Conference Tips Eventful Software 91

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 119

Strategy Facebook Marketing FAQ 119

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

Content 163

Content Training Marketing Industry 163

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. This was particularly helpful for software company Goally. This is especially important for brands with multiple events or locations.

Examples 118

Examples Social Media Sentiment Influencer 118

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 120

Strategy Brands Content UGC 120

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 127

Marketing How To Sample Samples 127

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale.

B2B 98

B2B Platform Price Software 98

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. This comprehensive guide examines the top contenders for content curation software. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities.

Curation 88

Curation Social Media Management Tools Social Media 88

Jon Loomer

AUGUST 23, 2023

Here you go… This ad set was compared to other ad sets based on: Campaign goals (Leads) Regions (US) Industries (Software as a Service) Business Sizes (?) Bid Strategies (Highest Volume) Pixel Events (N/A in this case) On the left, we see that the Cost Per on-Facebook Lead for this ad set is $2.00 while it’s $4.86

API 147

API Cost Report Consultant 147

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

The Realtime Report

OCTOBER 16, 2023

Infections Vulnerabilities are mistakes in software, firmware, hardware, or service components that could give attackers unauthorized access and allow them to carry out a cyber attack. Other methods include exploding software, social engineering tactics and bogus websites.

Software 91

Software System Data Organization 91

SocialFish

JULY 15, 2020

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. So why re- invent the wheel, when there are already sure-fire ways of having a successful fundraising event. The latter is more practical, especially if it’s not a school-related event.

Delicious 130

Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. So why re- invent the wheel, when there are already sure-fire ways of having a successful fundraising event. The latter is more practical, especially if it’s not a school-related event.

Delicious 130

Delicious Eventful Committee Groups 130

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 98

Hashtag Analytics LinkedIn Content 98

Jon Loomer

OCTOBER 19, 2020

You can assign roles related to offline event sets. Offline event set roles include: Upload offline conversions. View offline event set. Manage offline event set (admin access). System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Assign ad accounts.

System 201

System Facebook API Aggregator 201

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 224

Collaboration How To Education Team 224

Proactive Report

JULY 2, 2012

Offline events can be an excellent way to generate good content. Every time you hold a live event, or attend one, or speak at an event, make it do double duty and use it to produce content. Instead of just being a passive attendee, become an event reporter. Reporting on industry events. Produce your own events.

Eventful 64

Eventful Tips Content Sentiment 64

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge.

Campaign 150

Campaign Marketing B2B Conference 150

Absolute PA

APRIL 21, 2011

I am pleased to announce that I have successfully completed the Virtual Event Specialist Certification Program, a 4-week training course that equips online professionals with the key skills and tools necessary to offer clients important and in-demand virtual event management services. Ustream for presenting live events online.

Eventful 44

Eventful Ustream Small Business Training 44

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81