The Social Media Hat

JULY 20, 2022

Season 02 Episode 02 of the Virtual Event Strategist Podcast. The post How To Use Video For Virtual Event Marketing appeared first on The Social Media Hat.

Eventful 194

Eventful Video How To Marketing 194

The Social Media Hat

AUGUST 8, 2022

Season 02 Episode 03 of the Virtual Event Strategist Podcast. The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat.

Eventful 198

Eventful Social Media How To Marketing 198

Social Media Today

OCTOBER 27, 2023

Here are the top social media marketing events of 2024.

Eventful 192

Eventful Social Media Marketing 192

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

Eventful 161

Eventful Social Media Marketing Influencer 161

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

Eventful 146

Eventful Conversation Report API 146

The Social Media Hat

FEBRUARY 28, 2024

The post How I Conquered My Fear of Events and Networking appeared first on The Social Media Hat. Does the very idea of networking terrify you?

Eventful 139

Eventful Social Media Newsletter Marketing 139

Jon Loomer

JANUARY 4, 2023

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. Value (purchase price).

Eventful 203

Eventful Facebook Price Process 203

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. . Virtual event best practices. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020.

Eventful 334

Eventful How To Energy Training 334

Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

Eventful 176

Eventful YouTube Embedding Course 176

Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

Eventful 184

Eventful Conversation Facebook URL 184

Social Media Today

SEPTEMBER 13, 2023

The business messaging showcase event will be available to users in Asian markets.

Eventful 188

Eventful Conversation Marketing 188

The Social Media Hat

AUGUST 30, 2022

When holding a virtual event, you want to accommodate as many guests as possible. To do this, you not only need to promote your virtual event. A clever event marketing tactic you can implement is teaser advertising. You also must give people a reason not to miss it out!

Eventful 191

Eventful How To Advertising Social Media 191

The Social Media Hat

JUNE 3, 2022

The post 6 Ways To Market Your Virtual Event appeared first on The Social Media Hat. Try these tactics to achieve a Sold Out Summit.

Eventful 141

Eventful Marketing Social Media 141

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.

URL 180

URL Eventful Conversation Advertising 180

The Social Media Hat

JANUARY 15, 2024

Partnership Unpacked, Season 2, Episode 1, with Kabir Uppal The post How To Go To Market With Partners Using Events w/ Kabir Uppal appeared first on The Social Media Hat.

Eventful 83

Eventful How To Marketing Social Media 83

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL. You then select an event.

Eventful 196

Eventful Tools URL Issues 196

Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.

Eventful 203

Eventful Report Facebook Aggregator 203

Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

Eventful 201

Eventful Facebook Conversation Advertising 201

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? There are two kinds of events: 1. But custom events needed another step.

Eventful 215

Eventful Facebook How To Conversation 215

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. And they may have configured specific events for each pixel.

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

Eventful 197

Eventful Campaign Aggregator Facebook 197

Jon Loomer

FEBRUARY 15, 2022

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.

Eventful 200

Eventful API Aggregator Facebook 200

Jon Loomer

APRIL 5, 2022

The process of adding standard events can be confusing and overwhelming for some publishers. Automatic Events can help. Let’s explain what Automatic Events are and how you can turn them on. What Are Automatic Events? Facebook detects these events through contextual activity happening on your website.

Eventful 197

Eventful How To Report Course 197

Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. Quality traffic with Facebook ads is the Holy Grail.

Eventful 179

Eventful Aggregator Google Conversation 179

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Social Media Today

JUNE 5, 2023

The event will provide tips and notes for brands looking to address LGBTQ+ audiences.

Eventful 129

Eventful Marketing Tips Brands 129

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

Eventful 184

Eventful Aggregator Widget Conversation 184

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

Eventful 209

Eventful Conversation Facebook URL 209

Jon Loomer

FEBRUARY 8, 2023

That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago. Then paste your base pixel code.

Eventful 181

Eventful Conversation Report URL 181

Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Your event can be either online or in person.

Eventful 207

Eventful Facebook How To Overview 207

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.

Eventful 211

Eventful Google API Facebook 211

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access. You don’t own the domain; they do.

Eventful 209

Eventful How To Facebook Aggregator 209

Social Media Today

JUNE 5, 2023

The event will provide tips and notes for brands looking to address LGBTQ+ audiences.

Eventful 104

Eventful Marketing Tips Brands 104

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.

Eventful 201

Eventful How To Facebook Energy 201

The Social Media Hat

SEPTEMBER 4, 2022

The post How To Use AI-Based Programmatic Advertising To Promote Virtual Events appeared first on The Social Media Hat. Get the right message to the right client at the right time.

Eventful 175

Eventful Advertising How To Social Media 175

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. One of the reasons I do that is because of the ease of creating custom events like this one. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

Eventful 212

Eventful YouTube Video Google 212

Jon Loomer

SEPTEMBER 29, 2020

In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. Facebook Event Cover Image. The post Facebook Image Dimensions: Page, Group, Event appeared first on Jon Loomer Digital.

Groups 209

Groups Groups Eventful Facebook 209