Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. You can read all about that here , here , and here.

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News Google SEO Postrank 274

Waxing UnLyrical

AUGUST 2, 2018

Canva is great for this, as it’s a free graphic design tool for non-graphic designers. Meaty, comprehensive guides are fantastic lead generation tools. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). And long-form content. Use keywords.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

APRIL 15, 2015

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

NOVEMBER 20, 2018

Fortunately, we now have two major tools at our fingertips: data and insights. Fortunately, we are now at the apex of having access to tools that will help us succeed and forever alter communications measurement. PR now involves business indicators and funnel acceleration to drive GROWTH. Our fate is in our own hands.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Use tools like Twellow and Followerwonk to find relevant gatekeepers. Guest Post by Alicia Lawrence. Image: SalFalko via Flickr, CC 2.0.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JULY 3, 2013

See, the Swiss Army Knife has plenty of tools. My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

NOVEMBER 2, 2011

In the early days, Twitter was happy to have developers use their tools because it helped to build their audience. It is great to use these tools to build and interact with your audience, but never let them be your primary online presence. You now have a site that Google and other search engines can uniquely identify as you.

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MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

JANUARY 29, 2019

An effective dashboard allows workers to use tools with ease, and it provides them with the ability to navigate between crucial information, such as company-wide memos, with clarity and efficiency. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

SEPTEMBER 14, 2012

First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Go to Google Adwords Keyword Tool and check how many global monthly searches are performed for the keywords in question. Take, for example, my post on guinea pigs and tomatoes. Next , determine the search demand.

Blogger 226

Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

FEBRUARY 7, 2013

We are dedicated to providing high quality copywriting/content writing for both humans and search engines. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. People told me January would be cold, too. 24 – Jan.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

JUNE 1, 2015

Why: “You want to see what is popular content, who are popular authors in your niche and what is going to be popular in the future, while also keeping an eye on what is trending related to your own content,” explains Ian Cleary as he shares some great tools and tips. Image: Search Engine People Blog via Flickr, CC 2.0.

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

MARCH 11, 2015

While it might be tempting to go on a three-month long vision quest to find the best analytics solution to provide useable data and an understanding of your life’s purpose, (Johna) Burke suggests something different: “engineering” metrics. Don’t get stuck in measuring tools; make the tools work for you, not vice versa.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

MAY 30, 2011

The tools to connect – maybe. Amrit Pal is an undergraduate engineering student at BITS Pilani in Goa, India. But the relationships – never. Maybe those are the inherent criteria for us to believe in social media. Not just in social media but also in being social. Long live relationships.

Startup 172

Startup Social Enterprise Flickr Social Media 172

Waxing UnLyrical

FEBRUARY 15, 2011

Give that person (a realistic set of) tools to keep things afloat while I’m gone. Strategy, content promotion, search engine optimization – these things are off the table. Check in with Life Coach Tyler Durden about this whole letting go thing. Give someone else in the office (other than IT) full access to the site.

Social Media 188

Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

APRIL 17, 2015

Automation and tools. But I will tell you – as I always do – please be smart about how you use tools, because they can really backfire. All your content isn’t worth a dime if it’s not also optimized – in as human a way as possible – for search engines. Looking for guest post opportunities.

Communities 100

Communities Content Marketing Community building 100

Waxing UnLyrical

OCTOBER 5, 2016

numbers & graphs were key to talking to engineers, so I’ve measured ever since #measurepr. Not a measurement ‘tool’ but instead a work-flow that supports every step of creating campaign plans & measurement reports #measurePR. Tools aren’t enough. Angela Sinickas (@sinickasa) September 8, 2016.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

OCTOBER 14, 2010

Granted, it is possible that responsible operations and super-standard engineering contributed to the $230 billion difference; regardless, Apple’s reputation for creativity and design is well-known and highly attractive. As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

MARCH 7, 2012

You might have access to a media (that includes bloggers these days) database, or you might only have access to search engines. Whatever the tools, once you build your list, go through each and every outlet on it. Any PR pro worth her salt will tell you they spend hours and hours and hours building their pitch lists.

Blogger 189

Blogger Campaign Flickr Course 189

Waxing UnLyrical

NOVEMBER 16, 2016

The results that you get can be filtered to display only the copyright free images or “Images for reuse” using the “Search Tools” When I first did this I noticed that most of the sorted results belonged to the same sites – sites that have reserves of copyright free images for people to use.

Curation 100

Curation Content Strategy Repository 100

Waxing UnLyrical

FEBRUARY 28, 2012

On the positive side, the Google Plus conversation engine is very powerful and much better than Facebook’s, in my opinion. That said, Google Plus can be a pretty powerful tool for you as a business, if you use it well. See below: I have debated whether or not to link the blog posts that I share on Twitter via Google Plus.

Google 165

Google Tips URL B2B 165

Waxing UnLyrical

APRIL 2, 2016

Do we know how to apply smart SEO (search engine optimization) to the content we generate? We have so many tools at our disposal for that, and people like you and I love to play with them. Just because we have automation tools at our disposal (e.g. How does our content serve a purpose? How does it help our audiences?

Strategy 100

Strategy Case Study Collaboration Communities 100