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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

NoFollow 198
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How Google Finds and Penalizes Advertorials

Bill Hartzer

Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. The likelihood of a list of paid links appearing on the sidebar (the left or right side) of a page, and even in the footer, was very good. I’m using Search Engine Land in the example above.

Google 146
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand. Use 301 redirects instead of 302 or Meta refresh.

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Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. UR or URL rating is in direct correlation with Google rankings and pages with high UR usually get better rankings in search engines. When was the last time you analyzed the inbound links pointing to your blog?

Review 99
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Link Building Tactics for Publishers

Adam Sherk

I’ve put together a list of some of the main opportunities in broad categories. Click on a URL with an error and then the “Linked from” tab to get a list of pages that are linking to it. It looks cheesy, users will tune it out and the engines may discount or disregard those links anyway. Widgets and badges.

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25 On-Page SEO Keystones to ALWAYS consider

Writtent Blog

However, search engine optimization keeps evolving, and tracking the changes is both smart and necessary. To help you out, we’ve compiled a list (in no specific order) of 25 of the most important aspects of onsite optimization – things that are current, relevant, and can have a major impact on your bottom line. Content Length.

SEO 97
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How Rich Answers Provide a New Approach to SEO

Convince & Convert

In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. Google calls these types of results “Featured Snippets.” Implementation of schema can facilitate the process of getting these types of enhancements to your search listings. Great question!

SEO 60