article thumbnail

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. Make sure that links within sponsored content have the “nofollow” attribute or are coded so that they are inaccessible to crawlers. What Types of Sites Get the Most Links?

article thumbnail

SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. SEMPO, and its Board of Directors, should know better than to take advantage of these types of links. Why I have a problem with this.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

NoFollow 198
article thumbnail

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. To quickly determine if a link is dofollow or nofollow, you can install the Chrome Nofollow extension, which will highlight all nofollow links. Meta nofollow. Meta noindex.

Metrics 60
article thumbnail

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. To quickly determine if a link is dofollow or nofollow, you can install the Chrome Nofollow extension, which will highlight all nofollow links. Meta nofollow. Meta noindex.

Metrics 60
article thumbnail

Do Social Signals Drive SEO?

Convince & Convert

Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links.

SEO 167
article thumbnail

How Google Finds and Penalizes Advertorials

Bill Hartzer

Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. I’m using Search Engine Land in the example above. I would like to note that those text link ads do not appear to have the “nofollow” attribute on them. Take a look at the example below.

Google 146