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SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. SEMPO, and its Board of Directors, should know better than to take advantage of these types of links. Why I have a problem with this.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. Sponsored Content Compliance.

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How Google Finds and Penalizes Advertorials

Bill Hartzer

No website owner wants to log into Google Webmaster Tools and see an unnatural link warning from Google. From what I am seeing, many of these unnatural link warnings and manual penalties from Google are a result of having participated in advertorials. I’m using Search Engine Land in the example above.

Google 146
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.

NoFollow 198
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Meta nofollow. Meta noindex.

Metrics 60
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Meta nofollow. Meta noindex.

Metrics 60
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Do Social Signals Drive SEO?

Convince & Convert

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Do Search Engines Use Social Signals to Directly Drive Rankings? Not great but it’s a start.

SEO 167