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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They’re not affected by changes to third-party cookies or the Facebook pixel. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media.

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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media.

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How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

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Does Buying Facebook Likes Help Search Engine Rankings?

Bill Hartzer

I was offered 2,000 Facebook Likes for $60 today, from someone offering a service that allows you to buy Facebook Likes. According to this unsolicited commercial email (spam), getting more Facebook Likes will increase your search engine rankings. I’m even amazed that it has one Facebook Like. href=[link].

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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic

SocMed Sean

Remember, the more you clean up those old posts the more they will pay you back with increased search engine traffic or organic traffic from social networks like Twitter and Facebook. you need a good tool to redirect user from an out-of-date URL to a new one, check out the Redirection plugin for WordPress.