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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business.

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Creating A Friendly URL For Your Google Plus Page

SocMed Sean

If that’s the case, then social media strategists shouldn’t ignore it, since it’s likely going to be a big part of the SEO formula going forward. While Google+ is pretty easy to setup and use, one of the things I don’t like about Google+ pages is the fact that you can’t create a friendly URL.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They’re not affected by changes to third-party cookies or the Facebook pixel. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media.

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Create a custom url for your Facebook Page

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Create a custom url for your Facebook Page by cinta5 on June 17, 2010 After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it.

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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media? It has been said that Facebook was on its deathbed.