Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

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Eventful YouTube Embedding Course 179

Jon Loomer

APRIL 4, 2022

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting. You can set up conversion events to fire on your website when people perform important actions.

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Eventful Report Facebook Embedding 198

Jon Loomer

FEBRUARY 22, 2024

You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking. You can create an event for time spent , but that’s not exactly what you want. Now that YouTube allows you to connect your show’s RSS feed, you can embed a YouTube version of your podcast on your website.

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Embedding Apple YouTube RSS 147

Jon Loomer

AUGUST 23, 2023

Here’s how to test your website events… In Events Manager, go to your data sources and select your pixel. Then go to the Test Events tab. In this video, we confirm that our website’s events are set up correctly. Just know that there are different instructions for your server events. Expand that section.

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Eventful How To Embedding URL 86

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.

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Eventful Google API Facebook 211

Jon Loomer

SEPTEMBER 28, 2023

In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them. So I created custom events with Google Tag Manager for each of the actions I mentioned. This can give you a clearer picture to help measure performance.

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Embedding Metrics Eventful YouTube 139

Jon Loomer

SEPTEMBER 12, 2023

One alternative is creating custom events for deeper engagement on your website. I have events for scroll depth , time spent , starting my podcast player, clicking internal links, playing embedded YouTube videos , and a whole lot more. Meta needs a way to optimize for quality traffic, but that doesn’t exist.

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Embedding Eventful Cost YouTube 168

Jon Loomer

DECEMBER 16, 2023

I received a comment on a blog post about custom events related to a potential bug or change Meta made. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. I tested my custom events to make sure that parameters are still passing, and they are. Is this intentional?

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Conversation Embedding Eventful Issues 151

Jon Loomer

JANUARY 22, 2024

It’s a weakness if you expect people who perform your optimization event to also perform other actions. Your performance goal is Conversions (number or value) and the conversion event is Purchases. But, which event should be the optimization event? But the algorithm doesn’t care about those other actions.

Embedding 163

Embedding Eventful Cost Issues 163

Jon Loomer

APRIL 5, 2023

What I do know is that among its capabilities is sending web events for Facebook Conversions API. Something I didn’t immediately understand is that Zaraz isn’t a replacement for Google Tag Manager’s client-side events. Zaraz will only send the server-side events. We’ll need to address that later.

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API Conversation Facebook Eventful 161

Jon Loomer

DECEMBER 1, 2021

Metrics: Standard Events. The standard pixel events you care about will differ depending on your website. The main two standard events that matter for my website are purchases and registrations. I could include ViewContent or Search pixel events, but I’m just not prioritizing them. Metrics: Custom Events.

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Metrics Facebook CPC Eventful 212

Jon Loomer

FEBRUARY 14, 2022

While I use many of the “base” audiences that anyone can create, I also create audiences based on standard and custom events that help me isolate those who show they really dug into my content. Group 2: Standard Events. One event that I will utilize parameters for, though, is PageView. Group 3: Custom Events.

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Strategy Facebook Eventful URL 213

Jon Loomer

SEPTEMBER 15, 2022

From a basic level, you could build a custom metric based only on the information that Facebook provides (landing page views and standard events). But, a custom metric can get really interesting if you use custom events like I do. Scroll Depth Event. Watched a YouTube Video. I include the Searches standard event, as well.

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Metrics Examples Facebook How To 214

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

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Metrics Analytics YouTube How To 145

Jon Loomer

MARCH 21, 2022

A good place to start will be any standard events that you may have created so that you can track all registrations, searches, leads, purchases, and more that result from your campaign. If possible, start with ranked events, as data is more likely to be complete. Have you created custom events for quality web activity?

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URL Facebook How To Analytics 201

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

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Conversation Video Tips Embedding 89

Jon Loomer

FEBRUARY 27, 2023

That’s why three years ago, I created a series of custom events that fire on my website when people perform certain actions that might signify a quality website visit. For example, I’ve created events that fire when a visitor scrolls down a page or spends a designated amount of time on a page of my website. Even better?

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CPM CPC Eventful Cost 193

The Realtime Report

FEBRUARY 15, 2024

Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends. This content style leverages the allure of entertainment to heighten shareability, while simultaneously embedding educational value to enrich the audience’s experience.

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SEO Trends Education Embedding 103

Jon Loomer

JANUARY 19, 2022

That doesn’t mean you should abandon the pixel or targeting built off of pixel events. USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. Facebook Event Custom Audiences. USE IN ADDITION TO: Website custom audiences for events sold on your website. Video View Custom Audiences.

Facebook 207

Facebook Instagram Advertising Engagement 207

Devumi

NOVEMBER 19, 2014

If you’re looking for ways to advertise your YouTube channel that go beyond the SEO tactics we’ve explained before, here are 10 of the best. We’re going to go a little off the well-beaten path with these 10 ways to advertise your YouTube channel. 10 of the best ways to advertise your YouTube channel. Yes, I know.

YouTube 111

YouTube Advertising Examples Adwords 111

ProBlogger

SEPTEMBER 19, 2016

Embedded Content Challenge. I’ve just returned from the ProBlogger Event, and I am inspired. Before I tell you about today’s challenge which I know many of you are looking forward to and have been asking for, I want to just let you know that the ProBlogger event just finished in the last few days. It was really nice.

Embedding 38

Embedding Content Types Groups 38

Buffer Social

OCTOBER 23, 2023

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Supporting News Organizations with Shorts YouTube is allocating $1.6 Explore YouTube Shorts as a fresh avenue for news consumption or sharing. teens spend around 4.8

News 71

News Social Media Airlines Collaboration 71

agora pulse

MAY 25, 2017

Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page. Make a YouTube or Vimeo Playlist. In Step #1, we downloaded an HD version of our video to desktop which means we can now upload it to other platforms, like YouTube or Vimeo.

Facebook 136

Facebook Vimeo Embedding YouTube 136

Waxing UnLyrical

MARCH 15, 2018

Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts. Companies can help by providing key message points that can then be shared by employees in their own voice and vernacular.

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Badge Embedding Forums Mobile 175

agora pulse

JUNE 4, 2019

Plus, studies show that uploading videos directly to Facebook will give you 86% higher reach than posting a link to your video from YouTube or another hosting platform. For example, I have used these to share photos from an event in progress. Allow Embedding. So, what do all these options mean?

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Publishing Video Facebook Embedding 161

ProBlogger

SEPTEMBER 19, 2016

Embedded Content Challenge. I’ve just returned from the ProBlogger Event, and I am inspired. Before I tell you about today’s challenge which I know many of you are looking forward to and have been asking for, I want to just let you know that the ProBlogger event just finished in the last few days. It was really nice.

Embedding 20

Embedding Content Types Groups 20

agora pulse

MARCH 5, 2020

When you think about creating video for social media, you most likely think of Facebook and YouTube. Sharing a business-related event you are attending. You can share the video on other online places by copying the video link or embedding the post on your website. However, you don’t want to miss out on LinkedIn for video.

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LinkedIn Video How To Vimeo 121

agora pulse

FEBRUARY 22, 2020

On the other hand, targeted YouTube ads cost on average, $0.10–$0.30 Reaching 100,000 YouTube viewers will cost around $20,000. The average CPM (cost per thousand) across Instagram, Facebook, and YouTube are $8.26 UGC is great for your event promotions on social media because it creates a big buzz and a tasty chunk of FOMO.

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Social Media UGC Tips CPM 175

Jon Loomer

NOVEMBER 12, 2015

And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. Re-upload a YouTube video – this can be both older videos and your more recent clips. In fact, the Facebook video has overtaken the YouTube video in terms of views. The answer is a big YES!

Engagement 113

Engagement Video Strategy Facebook 113

Social Media Marketing

AUGUST 16, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Flipboard Press Release Trends 167

Buffer Social

JANUARY 23, 2018

As this video couldn’t be embedded, I’ve linked the image above to the video.). The conference is broken into eight main sections: General social media, Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, and LinkedIn. As this video couldn’t be embedded, I’ve linked the image above to the video.).

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Conference Social Media Price Hubspot 103

Janet Fouts

JULY 26, 2010

Of course we’d seen it on YouTube. I can understand the angst about social media and how it’s embedded in our lives. I told her how I found an ATM in the sprawling Miami airport with Gate Guru , an iPhone app she’d told me about. We talked about Shirley Sherrod and the video. We lasted 15 minutes.

Social Media 145

Social Media Yammer iPhone Embedding 145

Buzz Marketing for Technology

JULY 22, 2008

Most Embedded. |. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Add to groups/events. Groups/Events. Slideshare.net (beta). My Slidespace. Most Viewed. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. millenials.

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Web 2.0 Viddler Embedding FAQ 181

Laurel Papworth

DECEMBER 29, 2022

VIRTUAL EVENTS for launches and in-world parties. NFT Embedded in The Six Elements Phantom – Tradeable – The NFT can be accessed by scanning a QR code, which is uniquely embedded within the glove compartment of each Phantom series II car enabling each of the six owners to view their NFT while sitting in the car.

Automotive 59

Automotive Company Virtual World Education 59

Kikolani

OCTOBER 15, 2012

Over 4 billion hours of video are watched each month on YouTube , and in 2011, YouTube had more than 1 trillion views, or about 140 views for every person on Earth. YouTube is the second largest search engine, just behind Google. Live event recording. Why will video and video marketing make a difference to your blog?

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Video Marketing Embedding Engineering 119

ProBlogger

MARCH 12, 2015

If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. Events can be great places to meet prospective clients and customers.

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Eventful Content Startup How To 20

Sprout Social

DECEMBER 10, 2018

No matter what industry you’re in, embedding your social content on-site is a smart move. Embedded feeds not only provide opportunities for compelling visuals on-site but also serve as strong social proof. Time-sensitive hashtags that capitalize on the popularity of an event (#worldcup2018).

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Instagram Hashtag Embedding Feed 100