Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. A big part of B2B demand generation is educating prospects about your products and why they need them.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. However, a negative mention can severely tank your social media reputation when you’re playing the social media game. Not just that, Keyhole is a complete social media management tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Leading with a bit of education about listening will remove roadblocks when it comes time to brainstorm goals. Improve products.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m.

Tourism 107

Tourism Travel Education Engagement 107

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Social proof. You can use a social media dashboard —an automated process that tends to be much faster.

Instagram 127

Instagram Engagement Hashtag Meme 127

Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. There’s one caveat though.

Social Media 115

Social Media Team Groups Groups 115

Convince & Convert

NOVEMBER 16, 2023

Additionally, not adequately educating users on the rebrand’s significance led to a disconnect, which could have been eased with a stronger communication strategy. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

JUNE 1, 2021

Renewal calls offer agencies a chance to educate clients on how social impacts key metrics across their business. Social media management services don’t hit pause when the clock strikes 5 p.m. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business.

Sentiment 88

Sentiment Proposal How To Metrics 88

Oktopost

JULY 22, 2021

Social CRM can be a dedicated standalone platform, or it can be performed by using software tools that integrate with an existing CRM solution. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. Social CRM Tools: What Are Your Options?

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

MARCH 19, 2020

Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Analyze the sentiment surrounding your agency.

Social Media 109

Social Media Strategy Case Study RFP 109

Sprout Social

NOVEMBER 26, 2019

Or equally as unnerving: when you’re asked what it is you do all day as a social media manager, and you have to dispel the myth that it’s all sunshine and Instagram Stories. And you’re going to hear a lot of assumptions about what it is people think you do in your role as social media manager.

Data 67

Data Social Media Management Conversation Sentiment 67

Sprout Social

SEPTEMBER 14, 2023

The National Parks Service does this in a unique way on their social channels by featuring some of their funniest positive reviews. Their brand voice is light and humorous, while also providing educational captions. The posts highlight different Parks, while also entertaining their audience.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Education isn’t the be-all, end-all of customer retention. Social listening tools like Sprout give you a detailed look at customer sentiment.

Strategy 124

Strategy Policies Resources Loyalty 124

Hootsuite

JULY 25, 2023

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. As a lawyer or firm, investing in social media can pay off big time.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. However, any business-as-usual activities need to be managed carefully. See what you can learn from these companies in our Social Spotlight.

Strategy 142

Strategy Metrics Hubspot Retail 142

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

Policies 218

Policies Social Media Guidelines Foursquare 218

Sprout Social

MAY 26, 2020

Parents and schools, for example, are increasingly seeking out and demanding digital literacy education. Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest. We can only address known customer needs, and digital media platforms provide a helpful window.

Marketing 141

Marketing Class Skills Trends 141

Keyhole.co

JUNE 19, 2023

Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online. It goes beyond just monitoring social media platforms for brand mentions and hashtags. How does social listening impact customer success?

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 28, 2023

Here are some examples of workflow automation: Project management tools that automatically alert team members when projects have been updated, completed or added. Social media content tools , like Sprout’s Message Approval Workflows , that aid team collaboration and content approvals. What are marketing automation tools?

Team 107

Team Hubspot Marketing SMS 107

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Talkwalker SM

APRIL 26, 2016

Social listening can also inform when a brand should join a conversation. For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph.

UGC 60

UGC Sentiment Exercises Issues 60

Sprout Social

MARCH 17, 2020

If you have any questions or would like any additional education on using these features, please contact us—we are here to help. A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content. Essential tools available on all Sprout plans.

Features 98

Features Brands Library Team 98

Twist Image

AUGUST 23, 2012

It's a quick way to not only think differently about the food choices we make, but slowly - over time - you start learning (no, educating yourself) to make better food decisions. He tweeted something along the lines of: automation in social media is like sending a mannequin to a networking event. social media.

HootSuite 105

HootSuite Social Media Management Social Media Sentiment 105

Sprout Social

JULY 30, 2019

While impressions can tell you a lot about the potential your content has for visibility on social on it’s own, it’s still important to look at other metrics for ultimate performance context. Share of voice: Volume and sentiment. However, even from what we can see publicly, this is a wildly successful Tweet.

Metrics 108

Metrics Social Media Analytics Report 108

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

DECEMBER 19, 2023

For example, social teams are often not equipped to handle complex customer service needs, but they’re often asked to do so anyway. As one member of The Arboretum described, “A social media manager doesn’t have the resources to resolve every customer complaint.

How To 106

How To Survey Social Media Management Training 106

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Hootsuite

JULY 20, 2023

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. Seems like some pretty good reasons to start looking at some numbers, no?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

NOVEMBER 21, 2023

Managing customer service for such a diverse range of beloved business units demands continual innovation driven by consumer insights. To achieve this, Instant Brands has embraced a top-notch approach to social media customer service. For this purpose, Instant Brands chose Sprout Social. We get very granular.”

Tips 97

Tips Collaboration Marketing Team 97

Hootsuite

SEPTEMBER 14, 2023

Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

Communities 95

Communities Social Media Management HootSuite Skills 95

Hootsuite

MARCH 26, 2020

And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups. The first thing you should focus on as a social media manager is listening to your audience. And how is your social media account going to engage with them?

Social Media 143

Social Media HootSuite Education Social Media Management 143

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll have access to data about: Demographics : Such as gender, income, marital status, education and more. The Events tab is a great resource for social media managers and content creators. Events on Twitter Tab.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

MAY 8, 2023

to noon Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays Worst days to post on LinkedIn Company Pages: Weekends Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. However, social media for healthcare is more than navigating healthcare crises.

LinkedIn 107

LinkedIn Tourism Travel Education 107