Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. A big part of B2B demand generation is educating prospects about your products and why they need them.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. However, a negative mention can severely tank your social media reputation when you’re playing the social media game. Not just that, Keyhole is a complete social media management tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Their brand voice is light and humorous, while also providing educational captions.

Strategy 120

Strategy Brands Content UGC 120

Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. And consumers see right through it.

Social Media 114

Social Media Team Groups Groups 114

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Leading with a bit of education about listening will remove roadblocks when it comes time to brainstorm goals. Improve products.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Sprout Social

JUNE 1, 2021

Renewal calls offer agencies a chance to educate clients on how social impacts key metrics across their business. Even if the ‘gift’ you’re offering is for all clients, make your clients feel like they are part of your business community and vice versa.”. 4 social media reports that can strengthen your case for renewal.

Sentiment 86

Sentiment Proposal How To Metrics 86

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Create a sense of community through user-generated content. Education isn’t the be-all, end-all of customer retention. The list goes on and on.

Strategy 122

Strategy Policies Resources Loyalty 122

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Maybe yours is design, maybe it’s content creation, digital advertising or social media management.

Social Media 107

Social Media Strategy Case Study RFP 107

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager?

Communities 96

Communities Social Media Management HootSuite Skills 96

Talkwalker SM

APRIL 26, 2016

Social listening can also inform when a brand should join a conversation. For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph.

UGC 60

UGC Sentiment Exercises Issues 60

Sprout Social

MARCH 17, 2020

If you have any questions or would like any additional education on using these features, please contact us—we are here to help. A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content. Essential tools available on all Sprout plans.

Features 97

Features Brands Library Team 97

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage. There’s usually something else.”

Social Media 200

Social Media Google Tips Template 200

Sprout Social

JULY 30, 2019

If you’re looking to build a community, how many people do your posts engage on average? While impressions can tell you a lot about the potential your content has for visibility on social on it’s own, it’s still important to look at other metrics for ultimate performance context. Share of voice: Volume and sentiment.

Metrics 107

Metrics Social Media Analytics Report 107

Sprout Social

DECEMBER 19, 2023

Here’s how social media marketers and care teams describe their greatest challenges to delivering exceptional customer care and experiences: The pressure to be “always on” According to a Q3 2023 Sprout Pulse Survey, 63% of customer care professionals said a high volume of customer care requests is their most prominent obstacle.

How To 105

How To Survey Social Media Management Training 105

Hootsuite

JULY 20, 2023

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. social media goals here. Not sure where to start?

Analytics 84

Analytics Social Media HootSuite Metrics 84

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Hootsuite

MARCH 26, 2020

And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups. The first thing you should focus on as a social media manager is listening to your audience. And how is your social media account going to engage with them?

Social Media 143

Social Media HootSuite Education Social Media Management 143

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Director of social and partnerships. His interest and talents in social emerged early. What are the different formats that we can use to engage community or produce content? Many B2B brands are concerned about proving the ROI of social. What are the trends?

Travel 92

Travel B2B Automotive Campaign 92

Sprout Social

MAY 8, 2023

to noon Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays Worst days to post on LinkedIn Company Pages: Weekends Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. However, social media for healthcare is more than navigating healthcare crises.

LinkedIn 105

LinkedIn Tourism Travel Education 105

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. 1 Social Media Tool Create. You’re welcome!

Comparison 77

Comparison HootSuite Hubspot Social Media Management 77

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. For instance, try other social platforms, other communities your audience actively uses, or even your website.

YouTube 52

YouTube Video How To Sentiment 52

Sprout Social

AUGUST 16, 2023

What is Salesforce Social Studio? Salesforce Social Studio is a social media management and listening tool that provides basic functionalities for businesses to manage their social media presence. The results are just as delicious as the snacks they sell in stores.

Brands 68

Brands Social Media Management Authentication Software 68

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. Do you have global social media teams?

Analytics 105

Analytics Social Media Tools Price 105

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : We are back with Episode 29 of Social Pros where we talk to real people doing real work in social media.

Radian6 113

Radian6 Training Communities Conversation 113

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Another study shows that 64% of sales reps who engage in social selling hit their team quota. Brand Sentiment.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 10, 2014

The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal.

Social Media 153

Social Media StumbleUpon Syndication Embedding 153

Keyhole.co

FEBRUARY 13, 2022

Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting.

Analytics 52

Analytics Social Media Tools Price 52

Webbiquity SMM

JANUARY 24, 2017

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Easily monitor, manage, and schedule tweets for muliple Twitter accounts. Showcase reviews: Buffer Social.

Tools 100

Tools Twitter Sample Samples 100

Hootsuite

JUNE 28, 2023

Reach new audiences Social media platforms allow doctors to increase their brand awareness and reach a wider audience. You get to shape and direct the public sentiment about your business and brand. It allows doctors to share health-related information and education on various medical conditions. Why is this important?

Social Media 83

Social Media HootSuite Marketing Health Care 83

Hootsuite

NOVEMBER 13, 2019

Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests,” research from McKinsey finds. “66% 66% of surveyed Gen Zers believe that communities are created by causes and interests, not by economic backgrounds or educational levels.”.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

MARCH 27, 2020

(Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). More than ever, real-world catastrophes play out on social media in real time. As social media professionals, our job is to help our audiences and communities come through hardship together.

Social Media 145

Social Media How To Policies Team 145