Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). But when we zoom out and examine social media usage data , diversity takes on a new meaning.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results.

Tourism 108

Tourism Travel Education Engagement 108

agora pulse

DECEMBER 9, 2020

What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry. The social channels you use. The answer can vary. Your audience.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

agora pulse

SEPTEMBER 16, 2020

So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch. Q: What social media management tool were you using before Agorapulse? Agorapulse’s publishing calendar.

Social Media 119

Social Media Social Media Management System Publishing 119

Oktopost

DECEMBER 19, 2022

There are a few ways to mitigate the potential human error: Use a social media management platform with unique logins and permissions to prevent too much access to administrator privileges. If you’re not using a social media management platform, use a password safe to ensure that passwords stay secure.

Social Media 125

Social Media How To Policies Authentication 125

Hootsuite

FEBRUARY 12, 2015

Creating interesting content, whether it comes in form of videos, photos, or writing, helps educate your audience on the inner workings of your company; showcase your products or services in a broader context; and tell your brand’s story in fun, unexpected ways. Save time on your B2B social media marketing efforts with Hootsuite Pro.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. A high engagement rate can serve as social proof that your brand attracts happy, loyal customers.

Instagram 127

Instagram Engagement Hashtag Meme 127

Convince & Convert

DECEMBER 6, 2023

13 Social Media Customer Service Stats You Must Know 1. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Some brands also publish posts on social media platforms to address customer concerns.

Social Media 143

Social Media Hubspot Statistics Survey 143

Social Media Strategies Summit

DECEMBER 16, 2022

UGC is especially effective in higher education. However, leveraging students to support your social media initiatives is easier said than done. Lawerence Synett , Director of Social Media, University of Colorado Denver. Kelly Bennett , Social Media Manager, University of Cincinnati. “We

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

APRIL 16, 2020

Few people experience the same level of verbal abuse that social media managers see on the regular. Social media managers find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. Acknowledge the good and the bad. Support them.

Social Media 145

Social Media Social Media Management Exercises Policies 145

Buffer Social

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Managers and clients care about business impact, says Tom Basgil, Social Media Consultant at Tom Basgil LLC.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

APRIL 20, 2020

By investing in social video, brands have an opportunity to establish stronger connections with their audiences, and therefore, significantly increase their conversion rates and grow their business. At Sprout, we believe in the power of social video which is why we are excited to welcome our newest partner: Youtube.

Video 93

Video YouTube Publishing ROI 93

Socialmedia.biz

JUNE 12, 2018

If you’re really serious about having a career in this field, then look into earning a degree in social media marketing from an accredited college or university in your area. Commit to Ongoing Self-Education. As far as the self-education route goes, you have plenty of options here too. Figure it out.

Social Media 99

Social Media How To Marketing Education 99

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

Report 121

Report Data Social Media Content 121

Hootsuite

JANUARY 18, 2024

For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience. Aim to educate, entertain, or inspire , and keep the promotional posts to a minimum. Sign up now. Humanizing.

Social Media 121

Social Media Tips HootSuite Marketing 121

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Hootsuite

FEBRUARY 12, 2015

Creating interesting content, whether it comes in form of videos, photos, or writing, helps educate your audience on the inner workings of your company; showcase your products or services in a broader context; and tell your brand’s story in fun, unexpected ways. Save time on your B2B social media marketing efforts with Hootsuite.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? To make an educated decision, take time to get the details on the top tools out there. Every business and agency is different, and not one social media app works best for every organization.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Sprout Social

JULY 6, 2020

Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. You might have recently published a corporate statement in support of Black Lives Matter and racial justice. Take, for example, the fashion industry.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

MAY 8, 2023

Your policy is a good place to formalize your social media approval workflows, too. As a preventative measure, your legal team might want to be privy to some or all of your social content before you hit publish. Risk prevention doesn’t stop with copyright infringement prevention.

Social Media 109

Social Media UGC Policies Guidelines 109

Justin Levy

JANUARY 23, 2013

During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers. What is The Socialized Business Podcast? The show will be recorded weekly on Friday afternoon and will be published on Tuesdays.

Social CRM 275

Social CRM Overview RSS Social Media Management 275

Social Media Strategies Summit

DECEMBER 29, 2022

To help government agencies tie social media into their broader communications strategy, we organized a panel session at our recent Social Media Strategies Summit for Government. The “traditional” formal press release seems far removed from the contemporary world of government on social media.

Strategy 130

Strategy Press Release How To Collaboration 130

Sprout Social

JUNE 28, 2023

Social media automation software also saves time by empowering SMMs to manage all of their social accounts, content and data in one hub. For example, Sprout scales social media efforts, across your strategy—from social customer care to scheduling and publishing content.

Team 109

Team Hubspot Marketing SMS 109

Hootsuite

FEBRUARY 4, 2020

Instagram education demographics. Meanwhile, 37% of users have some college education. Start scheduling and publishing posts alongside all your other social media channels directly from the Hootsuite dashboard. Dress 9878/176 Trousers 8300/166 Trench coat 8073/255. 43% of U.S. Try it free today. Get Started.

Instagram 145

Instagram Social Media Marketing Survey 145

Sprout Social

MARCH 19, 2020

But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Every agency starts with a specific type of expertise.

Social Media 110

Social Media Strategy Case Study RFP 110

Ignite Social Media

MARCH 18, 2021

Even when our team is finally able to connect with a support advisor, we many times find that the advisor doesn’t understand our requests, isn’t as educated about Facebook as we are, and ultimately can’t help us find a solution. Banning Users. Banning users on Facebook occurs more often than one would assume. Will Facebook Look for Solutions?

Brands 155

Brands Facebook Issues Privacy 155

Sprout Social

JULY 6, 2021

Combine that with the lightning speed of social, and you get a near-endless to-do list. Planning, publishing, reporting and optimizing takes time. Fifty-four percent of agencies identify educating their clients on the value of social as a common pain point, according to the 2021 Agency Pricing and Packaging Report.

Project 136

Project Report Construction Hosting 136

Sprout Social

JANUARY 31, 2024

This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Off-platform activity such as traffic from search engines or social networks can help you here, too. Channels like Pianote publish a wide variety of content that fits into a few specific buckets. Video duration.

YouTube 99

YouTube Engagement Metrics Analytics 99

Buffer Social

FEBRUARY 13, 2017

A huge thank you to Sunny for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to rock their video marketing strategy in 2017! Start with educational content. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. Have a promotion strategy.

Video 111

Video Film Marketing Wireless 111

Sprout Social

MARCH 20, 2023

Think: behind the scenes content, FAQ answers, how-tos, product hacks, user-generated content, trend-based videos and educational videos. Once you’ve published a variety of short-form videos, look at your data. With Sprout, you can schedule a video to publish on different platforms, like TikTok and Instagram Reels, at the same time.

Buy 117

Buy Video How To Template 117

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? To make an educated decision, take time to get the details on the top tools out there. Not one social media app works best for every organization. The Top 10 Social Media Management Tools.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Keyhole.co

FEBRUARY 3, 2024

Not just that, Keyhole is a complete social media management tool. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc. This strategic shift towards content that educates, entertains, and informs has led to a significant increase in our social media influence.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Hootsuite

JULY 25, 2023

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. As a lawyer or firm, investing in social media can pay off big time.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

SEPTEMBER 14, 2023

The National Parks Service does this in a unique way on their social channels by featuring some of their funniest positive reviews. Their brand voice is light and humorous, while also providing educational captions. The posts highlight different Parks, while also entertaining their audience.

Strategy 123

Strategy Brands Content UGC 123

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. How to manage your Facebook Page.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Hootsuite

MARCH 23, 2023

Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. List social media goals for your next campaign. generates almost-ready-to-publish drafts requiring only minimal human editing. You are a human.

Tools 135

Tools HootSuite Price Template 135