2015

Trending Sources

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Startups are notorious for maximizing everything they have to grow their businesses. That That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. And that tends to look pretty scrappy at times. highlight to tweet). Simple, right? Result? Joomla.

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. Scott Abel, The Content Wrangler. 2. Carlos Abler, 3M Global eTransformation. 3. Jay Acunzo, NextView Ventures. 4. Judd Bagley, Overstock.

The 10 Commandments of Online Etiquette

Spin Sucks

By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all?

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step.

Social Media Automation 101

More Trending

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes. Make sure all content is relevant to your business. You can’t and don’t need to be relevant for everybody all the time.

13 Great Guides to Growing Your Blog Audience

Webbiquity SMM

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? Email?

How to Use Twitter as a Professional Networking Tool

Idaconcpts

Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. As more than 300 million active users take to the site on a regular basis, there are a number of opportunities that could be waiting for you. Here are five best practices on how to use Twitter as a professional networking tool. 1.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. At Aggregage, we see lots of content marketing pieces across a wide variety of industries. However, I’m a techie (Ph.D. Get / Change / Learn.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level. Enjoy!

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5 Reasons Snackable Content is (Still) Awesome

Visually SM

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease. Each piece is self-contained.

The FTC and Social Media: You Have to Disclose

Spin Sucks

By Gini Dietrich. Allow me to set the stage. You work for a company with lots of employees. Your company participates in social media and you often share the work your organization does on your personal social networks. No harm, no foul, right? You share on your personal networks and, two days later, your boss calls you into a meeting. But everyone knows you work for the company. Share articles.

How to Bring Your Business Blog to the Next Level

SocialFish

Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs. Sounds familiar? What gives? Is there something wrong with your content? No, not really. Conclusion.

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A World Gone Social

Learn how companies must adapt to survive.

Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. Yup. I did it. wrote a book. And measurement. So much so that I keep a measuring tape in my handbag. It’s true, ask Geoff Livingston. realized I should just write ‘em all down.

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12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially. Select Pin to Top.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. ” At first, I scratched my head. Months.

The New Rules of Social Marketing and PR

Convince & Convert

It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture. In This Episode.

Social Media Marketing GPS

10 Top Marketing Thought Leaders in Social Media

Webbiquity SMM

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Perhaps you’d look at existing “top” lists from other sites.

6 Tips to Improve Your Business Writing

Idaconcpts

Thanks to email, people in business has to write intelligently every now and then. Unfortunately, that doesn’t automatically mean that everyone knows the ins and outs of proper business writing. Follow these six tips to instantly get better at crafting emails and other types of business copy. 1. Write short sentences. Self-edit at least twice before sending an email or other type of business copy.

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Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Readers are 25% more likely to look at a native ad than they are at a banner. as compared to banner ads. Curation

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

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How to Be Social: A Social Media Manifesto

Social Media Management Must-Have: Sprout Social

Firebelly

I’m often asked about my favorite social media management tools. Starting with this post, I’ll be sharing them in a must-have series on our blog. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. love the desktop and mobile app interfaces. Must-Haves Social Media Management

How to Create a Call-to-Action for All of Your Content

Spin Sucks

By Gini Dietrich I spend a considerable amount of time on the road, working with business owners through an organization called Vistage International. Vistage is a professional development organization for business leaders. Every month, a group meets and brings in a speaker on a specific topic. My topic is, of course, how to drive sales through communications. Our time equals money. You read.

7 Blog Post Ideas for Nonprofits

SocialFish

If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. All photos should be the same size and quality.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

Guest Post by Leta Soza. There’s something irresistible about a perfect pairing. Like when peanut butter combines with jelly to make a satisfying yet simple snack. Each individual aspect of a PB&J has its merits, but it’s when they co-mingle that the tastiness factor goes through the roof. PR pros are very familiar with the deliciousness of storytelling. The result?

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8 Stupid Simple Social Media Tricks to Boost SEO

9 Awesome Tools for Content Authors and Bloggers

Pamorama

Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Congratulations — you’re in luck! Content Idea Tools. Lack inspiration? Soovle.

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Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity. And so, all of the sudden, this pure network of sorts became a place for marketers, as they always do, to capitalize upon. Build relationships.

Lessons learned from a PR life

Sherrilynne Starkie

Sometimes the work week flies by so quickly that at the end of the week, I’m not sure what I actually accomplished. Sure, I know how many hours I billed and how many new contracts came in.  These are the success metrics of PR agency life. Looking at my list at the end of week makes me think, “Wow!  What a challenging and successful week!” Your time is precious. See what I mean?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Death of the salesman? AdWeek ).

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Maximizing LinkedIn for Business