2013

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15 top tips for a successful PR career

Dave Fleet

'Tweet. One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” Now that spring has sprung (at least, it’s trying to) and students are turning their minds to life after school, I thought it might be timely to offer some of that advice up here.

Tips 420
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Win tickets to NAC Orchestra Casual Fridays!

Sherrilynne Starkie

'The folks at the National Arts Centre Orchestra recently invited me to a sneak preview of Casual Fridays. I just popped down the road from my office to the NAC LeCafe right from work, and it turned out to be a really fun time with some cool people, great music and fantastic food. Casual Friday’s start with the Culinary Overture – variety of delectable small plates.

Price 414
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13 Amazing Facebook Stats [infographic]

Mindjumpers

'Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook.

Facebook 279
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The Ugly Side of Social Media Sharing

Waxing UnLyrical

'Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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[Solved] Posting Photos To Instagram From Your Desktop

SocMed Sean

Well…it’s happened again. I’ve stumbled across another one of those social media tasks that should be soooo simple, yet isn’t. Similar to my articles on switching between Twitter mobile and desktop and reorganizing your Facebook photos , I expect that there are a lot of people out there searching for the answer to this one too.

Instagram 280
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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

'Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

Data 278

More Trending

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Announcing The Socialized Business Podcast

Justin Levy

After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers.

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5 Ways To Ensure You Don’t Get Hired

Jason Yormark

If there’s one area that I have had a tremendous amount of experience around, is in the hiring process. When I was at Microsoft, there was a period of time, where that was practically all I was doing as Microsoft Advertising was in a hiring frenzy back in 2006 or so. Literally 30-40 phone, and in person interviews not to mention all the reviewing of resumes.

Microsoft 274
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Teens Prefer Tumblr Over Facebook

The Realtime Report

Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for the two age groups surveyed, ages 13-18 (teens) and 19-25 (young adults).

Tumblr 195
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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

'David Oliver, Brimfield Police Department. David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media.

Survey 167
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Burger King Twitter Hacking: Take A Chill Pill

Dave Fleet

Tweet. Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. An hour and fifteen minutes later , the account was suspended, but not before the news spread across the social media fishbowl at lightning speed. As often happens, a huge amount of basement punditry has already begun.

Twitter 415
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Google No Longer Passing Keyword Referral Data for All Users

Bill Hartzer

'Wow, I knew this day was coming at some point, but I really didn’t expect that this change would happen this soon. Google no longer is passing keyword referral data through to websites. Google just made a huge change: if you search at Google, it appears that all searches (even from [link] are now secure, https searches. For all users. Even those who are not logged in.

Data 167
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Why You Should Care About Gmail’s New Tabs as a Blogger, Marketer, Freelancer, and a User

Kikolani

'Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Whether or not you use Gmail, you should be concerned. Here’s why Gmail wants you to be excited about their new tabs. It’s supposed to help you only get the emails they deem as important in your primary inbox. The rest gets sorted in tabs for Promotions, Updates, Social, and Forums.

Blogger 168
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4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself.

Instagram 279
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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[COMIC] Who Is Running Your Social Media Channels? Is It Your Intern?

SocMed Sean

Are you willing to risk your company reputation by putting an intern in charge of your social media channels? Would you be prepared if their activities sparked a social media crisis for your company?

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always su

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

'That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Sorry it’s a little long, but I hope this will help you… A few tips: Tip #1: Look into each social media channel and determine which will work best for your business.

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This Week in Social Media – 7/17/2013

Social Media Marketing

'How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communication

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

'Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness.

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Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. Using the Save Your Token app on Monopoly’s Facebook page , fans can choose to save either the iron, racecar, thimble, shoe, top hat, battleship, Scottie dog or wheelbarrow from elimination.

Campaign 193
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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

'Image from Bigstock.com. What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and consultant-types to weigh in as well.

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Thoughts on Boston

Dave Fleet

'Tweet. I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home. Explosion at the Boston Marathon. Like many people around the world, I stood glued to reports of the terrible bombings in Boston yesterday. I saw the early reports emerge on Twitter, and soon enough there was almost nothing else in my feeds.

Eventful 414
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Google Now Showing Bing Search Results in Google Organic Search Results

Bill Hartzer

'Google’s search results keep getting better and better, no matter what type of algorithm changes they make. Yes, I’m joking. Google’s organic, natural search results are so good now they’re actually indexing and ranking Bing search results in the Google search results. That’s right, Bing.com is now showing up in Google’s search results.

Google 167
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11 Google Reader Alternatives to Consider

Kikolani

'July 1st is just about here, so if you haven’t already, now is the time to choose your alternative RSS reader of choice to replace Google Reader. Since I last wrote about Google Reader alternatives, more services have sprung up to fill the voie. The following are the current available web-based RSS readers you have to choose from and some quick facts about each.

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15 Quotes from Shakespeare for Public Relations Pros

Waxing UnLyrical

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.

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Cupcakes And Controversy: A Lesson In Business Social Media Etiquette

SocMed Sean

This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. Amy also tweets at @amylynnstewart , so be sure to check out her blog & twitter account. Thanks to Amy for sharing her insights! As a PR and social media professional, a person who blogs about Kansas City and a lover of cupcakes I was particularly caught off guard recently when a local cupcake shop publicly b

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. While Denso Wave holds the patent on the technology, they granted free license on it, going so far as to publish the specs online, and allowing anyone to use it.

Brands 274
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Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth

'Losing our communication rights. As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours.

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This Week in Social Media – 8/7/2013

Social Media Marketing

'Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobi

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10 Years Of Blogging. One Tiny Favor. Please Help Me.

Twist Image

'The truth is that I hate anniversaries. That''s kind of a lie. I just don''t like the whole, "hey everyone, did you know that I have been blogging for ten years?" I don''t blog, write or publish with a numerical metric or amount of time in mind. I don''t blog, write or publish with the notion that the longer that I publish, the more entitled I am to your attention or interest.

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84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Out of the 505 respondents (who skewed toward “more advanced” social media users), nearly two-thirds of the respondents (64%) reported that their leaders were involved in social media.

Company 192